Quotes about import
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“Nothing in life is as important as you think it is when you are thinking about it.”
Variant: Nothing in life is as important as you think it is when you are thinking about it.
Source: Thinking, Fast and Slow (2011), Chapter 38, "Thinking about life", page 402 (ISBN 9780141033570).

“The Departure Aria, a very important and romantic song”
Source: Maskerade

Letter to Isham Reavis (5 November 1855)
1850s
Context: If you are resolutely determined to make a lawyer of yourself, the thing is more than half done already. It is but a small matter whether you read with anyone or not. I did not read with anyone. Get the books, and read and study them till you understand them in their principal features; and that is the main thing. It is of no consequence to be in a large town while you are reading. I read at New Salem, which never had three hundred people living in it. The books, and your capacity for understanding them, are just the same in all places.... Always bear in mind that your own resolution to succeed, is more important than any other one thing.

“Sometimes it's more important to be human, than to have good taste.”

“One day all of us will die but - and this is the important thing - we are not dead yet.”
Source: I Shall Wear Midnight
“For me, the subject of the picture is always more important than the picture.”

Address Delivered in Candidacy for the State Legislature (9 March 1832)
1830s
Context: Upon the subject of education, not presuming to dictate any plan or system respecting it, I can only say that I view it as the most important subject which we as a people can be engaged in. That every man may receive at least a moderate education, and thereby be enabled to read the histories of his own and other countries, by which he may duly appreciate the value of our free institutions, appears to be an object of vital importance, even on this account alone, to say nothing of the advantages and satisfaction to be derived from all being able to read the Scriptures, and other works both of a religious and moral nature, for themselves.

Source: Alice's Adventures in Wonderland & Through the Looking-Glass

“Personal isn't the same as important.”
Variant: Personal’s not the same as important. People just think it is.
Source: Men at Arms

“In matters of grave importance, style, not sincerity, is the vital thing.”
Source: The Importance of Being Earnest
“How do you make your pictures?
— I don’t know, it’s not important.”

Variant: That is the true experience of freedom: having the most important thing in the world without owning it.
Source: Eleven Minutes (2003), p. 97.
Context: In love, no one can harm anyone else; we are each of us responsible for our own feelings and cannot blame someone else for what we feel. It hurt when I lost each of the various men I fell in love with. Now, though, I am convinced that no one loses anyone, because no one owns anyone. That is the true experience of freedom: having the most important thing in the world without owning it.

This Business of Living (1935-1950)

“The most important thing to do in your life is to not interfere with somebody else's life.”
In response to Joe Walsh on The Howard Stern Show (1987).

“The fate of animals is of far greater importance to me than the fear of appearing ridiculous.”

“Enthusiasm is the most important thing in life.”

Source: Sceptical Essays

“The single most important component of a camera is the twelve inches behind it!”

“The most important thing to do if you find yourself in a hole is to stop digging.”
Variant: Self-importance is our greatest enemy. Think about it - what weakens us is feeling offended by the deeds and misdeeds of our fellowmen. Our self-importance requires that we spend most of our lives offended by someone.
Source: Fire from Within

“Reading is important - read between the lines. Don't swallow everything.”
“The most important persuasion tool you have in your entire arsenal is integrity.”
As quoted in Refining Your Style : Learning from Respected Communicators (2004) by Dave Stone, p. 143

§ 129
Philosophical Investigations (1953)
Context: The aspects of things that are most important for us are hidden because of their simplicity and familiarity. (One is unable to notice something — because it is always before one's eyes.) The real foundations of his enquiry do not strike a man at all. Unless that fact has at some time struck him. — And this means: we fail to be struck by what, once seen, is most striking and most powerful.

Source: Imperialism, the Highest Stage of Capitalism: Full Text of 1916 Edition

“Curiosity is more important than knowledge.”
Variant: Imagination is more imortant than Knowledge

“The important thing is not to stop questioning.”
Old Man's Advice to Youth: "Never Lose a Holy Curiosity," http://books.google.com/books?id=dlYEAAAAMBAJ&lpg=PP1&dq=Life%2C%202%20May%201955&pg=PA61#v=onepage&q=Life,%202%20May%201955&f=false LIFE magazine (2 May 1955) statement to William Miller, p. 64.
1950s
Context: The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery each day. Never lose a holy curiosity. … Don't stop to marvel.
“You imagination is more important than your knowledge.”

“I think the most important thing about music is the sense of escape.”

Cosmic Religion : With Other Opinions and Aphorisms (1931) by Albert Einstein, p. 97; also in Transformation : Arts, Communication, Environment (1950) by Harry Holtzman, p. 138. This may be an edited version of some nearly identical quotes from the 1929 Viereck interview below.
1930s
Context: I believe in intuition and inspiration. … At times I feel certain I am right while not knowing the reason. When the eclipse of 1919 confirmed my intuition, I was not in the least surprised. In fact I would have been astonished had it turned out otherwise. Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. It is, strictly speaking, a real factor in scientific research.

“The really important thing is not to reject anything.”
Source: Reborn: Journals and Notebooks, 1947-1963
Source: The Gift of Fear: Survival Signals That Protect Us from Violence
Source: The Cosmic Serpent: DNA and the Origins of Knowledge

“The only thing of importance, when we depart, will be the traces of love we have left behind.”

Earliest source located is the book Brighter than a Thousand Suns: A Personal History of the Atomic Scientists by Robert Jungk (1958), p. 249, which says that Einstein made the comment during "a walk with Ernst Straus, a young mathematician acting as his scientific assistant at Princeton."
Variant: "Equations are more important to me, because politics is for the present, but an equation is something for eternity." From A Briefer History of Time by Stephen Hawking (2005), p. 144 http://books.google.com/books?id=4Y0ZBW19n_YC&lpg=PP1&pg=PA144#v=onepage&q&f=false.
Earlier, Straus recalled the German version of the quote in Helle Zeit, Dunkle Zeit: In Memoriam Albert Einstein (1956) edited by Carl Seelig<!-- Zurich: Europa Verlag -->, p. 71. There the quote was given as Ja, so muß man seine Zeit zwischen der Politik und unseren Gleichungen teilen. Aber unsere Gleichungen sind mir doch viel wichtiger; denn die Politik ist für die Gegenwart da, aber solch eine Gleichung is etwas für die Ewigkeit.
Attributed in posthumous publications
Context: Yes, we now have to divide up our time like that, between politics and our equations. But to me our equations are far more important, for politics are only a matter of present concern. A mathematical equation stands forever.
“The thing that's important to know is that you never know. You're always sort of feeling your way.”
Source: Diane Arbus: Revelations

As quoted in "From Wing Chun to Jeet Kune Do" by Jesse R. Glover in Black Belt Vol. 31, No. 9 (September 1993), p. 35
Source: Something to Smile about: Encouragement and Inspiration for Life's Ups and Downs

As quoted in Sunbeams : A Book of Quotations (1990) by Sy Safransky, p. 42

“Best friends are important. They're the closest thing to a sister you'll ever have.”
Source: The Summer I Turned Pretty

“Most of us spend too much time on what is urgent and not enough time on what is important.”
As quoted in Secrets of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time (2000) by Lilly Walters, p. 96
Variant: What you get by achieving your goals is not as important as what you become by achieving your goals.

“Whatever anybody says, the most important thing in life is to be happy.”
Source: The Museum of Innocence

Source: Peace Is Every Step: The Path of Mindfulness in Everyday Life

“Your life is just about craving, and making something else tremendously more important than you.”
Source: Mystic's Musings