“In matters of grave importance, style, not sincerity, is the vital thing.”

— Oscar Wilde, The Importance of Being Earnest

Source: The Importance of Being Earnest

Last update Sept. 27, 2023. History

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Oscar Wilde812

Irish writer and poet 1854–1900

Christian Nestell Bovee (1820–1904) American writer

"Sincerity", p. 153.
Intuitions and Summaries of Thought (1862), Volume II

“A grave and sincere apology to the people of Iraq.”

Martin Firrell (1963) British artist and activist

"The Question Mark Inside" (2008)

“Clean air is vitally important. Clean water, crystal clean water is vitally important. Safety is vitally important.”

Donald J. Trump (1946) 45th President of the United States of America

2010s, 2016, November, New York Times Interview (November 23, 2016)

“He has a remarkable ear for intonation, a great sense of rhythm and what is most important, he has great style - style in my way of thinking is a matter of delivery, phrasing, pace, emphasis, and most of all presence.”

Fred Astaire (1899–1987) American dancer, singer, actor, choreographer and television presenter

Bing Crosby in Crosby, Bing. Liner notes for Attitude Dancing, United Artists Records, UAS29888, 1975. (M).

“The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.”

Sun Tzu book The Art of War

(zh-TW) 孫子曰：國之上下，死生之地，存亡之道，不可不察也。
The Art of War, Chapter 1 · Detail Assessment and Planning

“The mark of a great man is one who knows when to set aside the important things in order to accomplish the vital ones.”

Brandon Sanderson (1975) American fantasy writer

Source: The Alloy of Law

“The art of war is of vital importance to the State.”

Sun Tzu book The Art of War

The Art of War, Chapter I · Detail Assessment and Planning
Context: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

“Winning is an important thing, but to have your own style, to have people copy you, to admire you, that is the greatest gift.”

Johan Cruyff (1947–2016) Dutch association football player

reported in Jonathan Wilson (Eurosport, 24 March 2016), Johan Cruyff's legacy? The whole of modern football http://www.eurosport.co.uk/football/johan-cruyff-s-legacy-the-whole-of-modern-football_sto5368491/story.shtml.

“I was going to tell you something very important. But it is so important I'd rather not say it. Only that which is not said is sincere… Only silence is sincere. The silence of someone who is sleeping, for example. How sincere is a sleeper! Sincere as a flower… It is in sleeping that everyone reveals themselves, because of the silence.”

Fernando Sabino (1923–2004) Brazilian writer

O encontro marcado [A Time to Meet] (1956), trans. John Procter, p. 210

“It's vitally important that as manager you make decisions.”

Phil Brown (footballer) (1959) English association football player and manager

20-Jan-2006, DCFC website
Brown, management guru.

“In matters of grave importance, style, not sincerity, is the vital thing.”

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