Quotes about apple
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“I asked the panel to list the companies that would certainly be around in the future — and those that wouldn't be. … There was some disagreement about Oracle. Microsoft and Oracle said that Oracle would survive; Apache said it wouldn't. I also asked which companies would be dead. The panel agreed that it would be Apple, Sun and Novell.”

Rob Enderle (1954) American financial analyst

The Future of Transparent Computing: A Comdex Wrap-Up http://technewsworld.com/story/32239.html in Tech News World (24 November 2003)

Sun, Future, Dead

“In China, programs have to be certified by the government in order to be used on computers there, which sounds an awful lot like the Apple store.”

Bruce Schneier (1963) American computer scientist

[Schneier, Bruce (speaker), 19 June 2013, 2013, Bruce Schneier: Talks at Google, English, https://www.youtube.com/watch?v=m3NJ-Ow2Lvg, 18:56, Google Inc.]

“[T]he prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.”

Clayton M. Christensen (1952–2020) Mormon academic

"Clayton Christensen's Innovator's Dilemma says iPhone will fail" in Jeremy's Blog (28 June 2007) http://jeremy.linuxquestions.org/2007/06/28/clayton-christensens-innovators-dilemma-says-iphone-will-fail 2000s

History, Motivation, Success

“What wondrous life in this I lead!
Ripe apples drop about my head;
The luscious clusters of the vine
Upon my mouth do crush their wine;
The nectarine and curious peach
Into my hands themselves do reach;
Stumbling on melons, as I pass,
Ensnared with flowers, I fall on grass.”

Andrew Marvell (1621–1678) English metaphysical poet and politician

The Garden (1650-1652)

Life, Flowers, Grass, Wine

“Apple fans should be scared to death … Apple is fighting a very similar war to the one it fought — and lost — in the 1990s. It is trying to build the best integrated products, hardware and software, and maintain complete control over the ecosystem around them. This end-to-end control makes it easier for Apple to build products that are 'better,' but it makes it much harder for the company to compete against a software platform that is standard across many hardware manufacturers”

Henry Blodget (1966) American equity research analyst

Windows in the 1990s, Android now Android Is Destroying Everyone, Especially RIM — iPhone Dead In Water http://www.businessinsider.com/android-iphone-market-share-2011-4 in Business Insider (2 April 2011)

Death, War, Fight

“It's easy to rib Microsoft for copying Apple, and seeing the two stores side by side does make Team Redmond look a bit pathetic. But in business, losing face isn't as important as making money. And after visiting a couple Microsoft stores, I'm convinced they'll help Microsoft bring in more cash.”

Farhad Manjoo (1978) American journalist

Welcome to the Microsoft Store http://www.slate.com/articles/technology/technology/2012/04/microsoft_store_it_s_a_blatant_rip_off_of_the_apple_store_and_it_just_might_save_the_company_.html in Slate (25 April 2012)

Money, Business, Help

“A man should not love the moon.
An ax should not lose weight in his hand.
His garden should smell of rotting apples
And grow a fair amount of nettles.”

Czeslaw Milosz (1911–2004) Polish, poet, diplomat, prosaist, writer, and translator

"Should, Should Not" (1961), trans. Czesŀaw Miŀosz
King Popeil and Other Poems (1962)

Love

“Sweeter than apples to children
The green water spurted through my pine-wood hull.”

Arthur Rimbaud (1854–1891) French Decadent and Symbolist poet

Plus douce qu'aux enfants la chair des pommes sures, L'eau verte pénétra ma coque de sapin. St. 5 Le Bateau Ivre http://www.mag4.net/Rimbaud/poesies/Boat.html (The Drunken Boat) (1871)

Children, Water

“The characteristic paranoias of youth — the attribution of intention and duplicity to almost all human behavior. The young suffer terribly from the belief that the people they encounter are most of them up to something and that something has some relation to themselves. Actually, of course, most people just bobble along like apples in a stream. Usually it takes many years of experience to realize this.”

Kenneth Rexroth (1905–1982) American poet, writer, anarchist, academic and conscientious objector

Charles Dickens: The Pickwick Papers (p. 102)
More Classics Revisited (1989)

People, Youth, Behavior, Suffering

“America has no obligation to let you bring products into this nation without tariff or impost while you exploit the existence of authoritarian governments and environmental arbitrage. A 100% tariff on all of Apple's foreign-produced or assembled products should make the decision easy …”

Karl Denninger American businessman

Apple (and America's) Chinese Slave Labor Problem http://financialsense.com/contributors/karl-denninger/2012/01/23/apple-and-america-chinese-slave-labor-problem in Financial Sense (23 January 2012)

Decision

“The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.”

Jonathan Ive (1967) English designer and VP of Design at Apple

On how he felt when he used a Mac for the first time at college, in an interview at the Design Museum (2003)[citation needed]

Money

“Good immigrants come to America to be part of the 'little platoons' that make up its glorious private economy: the people of Nike, Apple, Microsoft, Starbucks, McDonald's, Amazon, Google, Marriot, Mattel, FedEx, Costco, Coca-Cola, Trader Joe's, Whole Foods, Fred Meyer, Overstock. com, Saks Fifth Avenue, Neiman Marcus, Nordstrom, and millions of local franchises run by innovative, everyday Americans. Bad immigrants come to America to partake of the state.”

Ilana Mercer South African writer

“Amerika – ein gutes Land, ein schlechtes Land?” http://jungefreiheit.de/kolumne/2014/amerika-ein-gutes-land-ein-schlechtes-land, Junge Freiheit(in German), October 2, 2014. 2010s, 2014

People, Food, Parting

“I think [the Vista fiasco] will allow [Apple] to survive for a bit longer.”

Clayton M. Christensen (1952–2020) Mormon academic

Rebutting Clayton Christensen on Apple's 'Troubled' Future http://seekingalpha.com/article/5633-rebutting-clayton-christensen-on-apples-troubled-future-aapl-msft-dell in Seeking Alpha (11 January 2006) 2000s

Thinking

“Apple's big weakness is its control-freak nature and insistence that there is only one way to make a smart phone. No matter how many carriers sign on to carry the iPhone, in the long run, Apple has again set itself up to be a niche player in smartphones, just as it is in PCs.”

Daniel Lyons (1960) American writer

The Verizon iPhone Is Too Late http://www.newsweek.com/2011/01/12/the-verizon-iphone-is-too-late.html in Newsweek (12 January 2011)

Way, Nature

“If [Apple's watch] bounces, folks will begin to lose faith. … watch the iWatch execution. That'll tell you whether this is a rebirth or the beginning of the end.”

Rob Enderle (1954) American financial analyst

Apple's Tim Cook faces make-or-break week http://marketwatch.com/story/apples-cook-set-to-lead-post-jobs-era-offensive-2014-09-03 in MarketWatch (4 September 2014)

Faith

“Brambles, in particular, protect and nourish young fruit trees, and on farms bramble clumps (blackberry or one of its related cultivars) can be used to exclude deer and cattle from newly set trees. As the trees (apple, quince, plum, citrus, fig) age, and the brambles are shaded out, hoofed animals come to eat fallen fruit, and the mature trees (7 plus years old) are sufficiently hardy to withstand browsing. Our forest ancestors may well have followed some such sequences for orchard evolution, assisted by indigenous birds and mammals.”

Bill Mollison (1928–2016) Australian permaculturist

Source: Permaculture: A Designers' Manual (1988), chapter 12.7

Age, Bird, Tree, Animals

“I had to go to the store, I had decided, to bring back some apples — and I went past the store that sold apples and I kept driving, and driving. I was going south, and west, because if I went north or east I would run out of world too soon.”

Neil Gaiman book Fragile Things

From Bitter Grounds
Fragile Things (2006)

World, Past

“I was recently at a meeting of analysts and vendors, and got into a conversation about Apple with one of the ex-Apple executives at the meeting. I got the sense that Tim Cook was hired because he was good at everything Jobs didn't like to do, and Phil Schiller was basically Jobs' internal fan club chairman. In other words, you really don't have a viable company without someone doing what Jobs did.”

Rob Enderle (1954) American financial analyst

No magic, no Apple: Cupertino's identity crisis in the fading afterglow of Jobs http://digitaltrends.com/opinion/no-magic-no-apple-cupertinos-identity-crisis-in-the-fading-afterglow-of-jobs in Digital Trends (10 August 2013)

Sense, Cooking

“I’ve seen a child, he's caught in the sad trap of gravity.
He falls from the lowest branch of the apple tree
and lands in the grass and weeps for his dignity.
Next time he will not aim so high.
Yeah, next time, neither will I.”

Conor Oberst (1980) American musician

Lifted or The Story Is in the Soil, Keep Your Ear to the Ground (2002)

Sadness, Tree, Grass, Time

“[T]he facial scanner in the iPhone X is based on the technology that Microsoft first used, disastrously, in its Xbox Kinect sensor. This probably explains why [Apple's Face ID] works so poorly: If Microsoft could never perfect this in a relatively huge device, how could Apple's component makers ever fit the technology into 'a space a few centimeters across and millimeters deep?”

Paul Thurrott (1966) American podcaster, author, and blogger

X-Cuses: iPhone X Facial Recognition Will Not Meet Expectations http://thurrott.com/mobile/ios/142329/x-cuses-iphone-x-facial-recognition-will-not-meet-expectations in Thurrott - The Home For Tech Enthusiasts: News, Reviews & Analysis (25 October 2017)

Perfection

“Everybody has their own India and I think it’s a nonsense construction, “a real India”. The real India might be the India of the villages and certainly there’s a lot to be said of the fact that India’s heart lies in its villages. But I live 5 miles down the road from Gurgaon with kyscrapers and software companies and backoffice projects and call-centers. And that’s a very real India too, so I think “real India” doesn’t make much sense-- anymore than the real US with apple pie and Thanksgiving and family around campfires; is that anymore real than Manhattan?”

William Dalrymple (1965) author and historian

In Amrita Ghosh, "Author in Focus: An Interview with Dalrymple".

Family, Thinking, Sense, Heart

“[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.”

Rob Enderle (1954) American financial analyst

Yahoo and How You Know You Have a Bad Legal Team http://itbusinessedge.com/blogs/unfiltered-opinion/yahoo-and-how-you-know-you-have-a-bad-legal-team.html in IT Business Edge (5 October 2016)

“They will hang Jeff Davis to a sour apple tree!”

Jefferson Davis (1808–1889) President of the Confederate States of America

"John Brown's Body" http://memory.loc.gov/ammem/scsmhtml/scsmhome.html (1861)

Tree

“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

Farhad Manjoo (1978) American journalist

Apple Needs to Reinvent Itself. It Just Might Be Doing So. http://nytimes.com/2017/06/06/technology/apple-reinvent-itself.html in The New York Times (6 June 2017)

World, Beauty, Question, Time

“Apple's emphasis on short term greed instead of long-term investment will end up hurting the company and its shareholders and customers over the long haul. … What Apple does not seem to understand … is the fate that almost all niche platform providers eventually succumb to — gradual loss of influence, power, and profitability, followed by irrelevance.”

Henry Blodget (1966) American equity research analyst

Apple Is Being Shortsighted — And This Could Clobber The Company http://www.businessinsider.com/apple-is-being-greedy-2013-9 in Business Insider (12 September 2013)

Fate, Understanding, Loss, Hurt

“After falling for a very long time, as I surmise after the fact (I was falling so fast that I must have lost track), all I can remember is that I found myself under a tree. I was entangled in three or four rather large branches I had broken in my fall. An apple had squashed against my face and made it all wet with its juice.
Fortunately, as you will soon learn, this place was the Garden of Eden, and the tree I had fallen into was none other than the Tree of Life. You would be quite right to think I would have been killed a thousand times over but for this miraculous good fortune.”

Cyrano de Bergerac (1619–1655) French novelist, dramatist, scientist and duelist

The Other World (1657)

Life, Thinking, Tree, Learning

“To few Freemasons of the present day, except to those who have made Freemasonry a subject of especial study, is the name of Desaguliers very familiar. But it is well that they should know that to him, perhaps, more than to any other man, are we indebted for the present existence of Freemasonry as a living Institution, for it was his learning and social position that gave a standing to the Institution, which brought to its support noblemen and men of influence so that the insignificant assemblage of four London Lodges at the Apple-Tree Tavern has expanded into an association which now shelters the entire civilized world. And the moving spirit of all this was John Theophilus Desaguliers.”

Albert Mackey (1807–1881) U.S. writer on freemasonry

(1924), p. 208.
An encyclopedia of freemasonry and its kindred sciences, (1912)

Men, World, Support, Tree

“There is, in a apple, in a head, a culminating point, and this point - in spite of the effect, the tremendous effect: shadow or light, sensations of colour - is always the one nearest to the eye. The edge of objects recede to another point placed on your horizon. This is my great principle, my conviction, my discovery. The eye must concentrate, grasp the subject, and the brain will find a means to express it..”

Paul Cézanne (1839–1906) French painter

Source: Quotes of Paul Cezanne, after 1900, Cézanne, - a Memoir with Conversations, (1897 - 1906), p. 222 in: 'What he told me – III. The Studio'

Light

“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in "Steve Jobs: The Next Insanely Great Thing" in WIRED magazine (February 1996) http://www.wired.com/wired/archive/4.02/jobs_pr.html 1990s

Age, Dead

“During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs, a proprietary solution is almost always the right solution -- because it allows you to knit all the pieces together in an optimized way.
But once the technology matures and becomes good enough, industry standards emerge. That leads to the standardization of interfaces, which lets companies specialize on pieces of the overall system, and the product becomes modular. At that point, the competitive advantage of the early leader dissipates, and the ability to make money migrates to whoever controls the performance-defining subsystem.
In the modular PC world, that meant Microsoft and Intel (NASDAQ:INTC), and the same thing will happen in the iPod world as well. Apple may think the proprietary iPod is their competitive advantage, but it's temporary. In the future, what will matter will be the software inside that lets users find exactly the kind of music they want to listen to, when and where they want to, with minimal effort.”

Clayton M. Christensen (1952–2020) Mormon academic

2006 interview in Business Week, cited in: Rebutting Clayton Christensen on Apple's 'Troubled' Future http://seekingalpha.com/article/5633-rebutting-clayton-christensen-on-apples-troubled-future-aapl-msft-dell in Seeking Alpha (11 January 2006) 2000s

Money, World, Music, Way

“[I]t seems pretty clear why this class of product [Apple Watch] is languishing. … But, with products like the LG Watch Sport the market may finally be coming around to a winner.”

Rob Enderle (1954) American financial analyst

Why the Smartwatch May Finally Take Off; or Not http://techspective.net/2017/02/24/smartwatch-may-finally-take-off-not in TechSpective (24 February 2017)

Sport

“[Google's] coming blend of Android and Chrome, coupled with Apple's move to emulate Surface, could result in a devastating outcome for Apple. … I'm reading rumors that Apple is creating an Amazon Echo clone and I think it will be the world's next Zune. Ironically, this would likely make Ballmer really happy because the ghost of Sun Tzu will stop slapping him around and start focusing on Tim Cook.”

Rob Enderle (1954) American financial analyst

BlackBerry and the Lesson That the Technology Market Fails to Learn http://itbusinessedge.com/blogs/unfiltered-opinion/blackberry-and-the-lesson-that-the-technology-market-fails-to-learn.html in IT Business Edge (28 September 2016)

Happiness, World, Thinking, Reading

“Apple Watch is superfluous, an unnecessary accessory that literally no one needs. … it just seems so pointless. … I understand, even accept, that Apple hardware purchases involve most of the points made above and that most fans of the company simply don’t care or are essentially pushing their fingers into their ears and going "na-na-na-na" so they can’t hear the logic of the argument against their buying decisions. I am at peace with this.”

Paul Thurrott (1966) American podcaster, author, and blogger

The Problem with Apple Watch in a Nutshell http://thurrott.com/mobile/ios/3137/the-problem-with-apple-watch-in-a-nutshell in Thurrott - News & Analysis for Tech Enthusiasts (27 April 2015)

Peace, Understanding, Decision

“I disagree with Les. We always found good cunt at the Lyceum. Friendly cunt, clean cunt, spare cunt, jeans and knicker stuffed full of nice juicy hairy cunt, handfuls of cunt, palmful grabbing the cunt by the stem, or the root – infantile memories of cunt – backrow slides – slithery oily cunt, the cunt that breathes – the cunt that’s neatly wrapped in cotton, in silk, in nylon, that announces, that speaks or thrusts, that winks that’s squeezed in a triangle of furtive cloth backed by an arse that’s creamy, springy billowy cushiony tight, knicker lined, knicker skinned, circumscribed by flowers and cotton, by views, clinging knicker, juice ridden knicker, hot knicker, wet knicker, swelling vulva knicker, witty cunt, teeth smiling the eyes biting cunt, cultured cunt, culture vulture cunt, finger biting cunt, cunt that pours, cunt that spreads itself over your soft lips, that attacks, cunt that imagines – cunt you dream about, cunt you create as a Melba, a meringue with smooth sides – remembered from school boys’ smelly first cunt, first foreign cunt, amazing cunt – cunt that’s cruel. Cunt that protects itself and makes you want it even more cunt – cunt that smells of the air, of the earth, of bakeries, of old apples, of figs, of sweat of hands of sour yeast of fresh fish cunt. So – are we going Les? We might pick up a bit of crumpet.”

Steven Berkoff East

East (1975), Scene 17

School, Smile, Dreams, Imagination

“We like our model, as we are evolving it. In every category Apple competes, it's the low-volume player, except in tablets. In the PC market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We'll see what winds up mattering in tablets.”

Steve Ballmer (1956) American businessman who was the chief executive officer of Microsoft

Ballmer's New Mission for Microsoft, 29 October 2012, 2014-02-28, The Wall Street Journal http://online.wsj.com/news/articles/SB10001424052970204789304578087112202063912, 2010s

“No monument should stand over my grave, only an apple-tree, in memory of the three apples; the two of Eve and Paris, which made hell out of earth, and that of I. Newton, which elevated the earth again into the circle of heavenly bodies.”

Farkas Bolyai (1775–1856) Hungarian mathematician

As quoted by Florian Cajori, A History of Mathematics (1893) p. 303, citing Franz Schmidt, "Aus dem Leben zweier ungarischer Mathematiker Johann und Wolfgang Bolyai von Bolya," Grunert's Archiv, 48:2, 1868.

Hell, Tree, Memory

“We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”

Tim Cook (1960) American business executive

TechSpot: "Tim Cook thinks Spotify is 'draining the humanity out of music'" https://www.techspot.com/news/75875-tim-cook-thinks-spotify-draining-humanity-out-music.html (8 August 2018)

World, Art, Music

“[Tablets] have not risen to expectations. Apple, the lead market maker in the category, has recently flipped from an emerging market strategy to a cash cow strategy with its latest reduced-price iPad offering, suggesting it now believes that tablets are on life support.”

Rob Enderle (1954) American financial analyst

Why Fake News on PC and Printer Death Is Dangerous http://www.itbusinessedge.com/blogs/unfiltered-opinion/why-fake-news-on-pc-and-printer-death-is-dangerous.html in IT Business Edge (6 April 2017)

Life, Support

“She would have come from Paradise and complained to God that the apple wasn’t a winesap at all, but a great big pulpy Washington Delicious; and after the Ark she would have said that there had not been the animals, the spring rains, and the nice long ocean-voyage the prospectus from the travel agency had led her to expect—and that she had been most disappointed at not finding on Mount Ararat Prometheus.”

Randall Jarrell book Pictures from an Institution

Source: Pictures from an Institution (1954) [novel], Chapter 1, p. 9

God, Disappointment, Travel, Spring

“I had to get up at five in the morning to push that man around the market and the only reason why I do this job, my only motivation, is that I don't have to get up early - and I didn't even get a free apple. Bastards.”

Derren Brown (1971) British illusionist

Other TV and web appearances, E4 Mind Control Night

Motivation

Noel Fielding (1973) British comedian and actor

HermAphroditeZine, Autumn 1999

“Within the decade, Microsoft should have a minimum of 300 stores. They should do as well as the Apple Stores … [Microsoft] is going to experiment with holiday pop-up shops this year in various cities. I predict they will be hugely successful.”

John C. Dvorak (1952) US journalist and radio broadcaster

"Microsoft Retail Stores Will Rival Apple Stores" in PC Magazine (3 October 2012) http://www.pcmag.com/article2/0,2817,2410537,00.asp 2010s

Success, Holiday

“It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

Problem

“Competition with women is almost always a net loss of honor for a man. Men don't consider competition between men and women to be "apples to apples." I don't think women do either… What does a man have to gain? He shows no courage by entering the ring with a woman. He is expected to win. If he does, his victory is shallow and unsavory. He gains no honor in beating a woman- the idea is offensive even to a modern man's vestigial sense of chivalry.”

Jack Donovan (1974) American activist, editor and writer

Pg 75
A Sky Without Eagles (2014)

Women, Men, Idea, Courage

“I do think it is likely a tad frustrating for Gates to watch his own company pivot and be successful with new initiatives while Apple gets a huge valuation even though its latest efforts have underperformed or, like the HomePod, largely failed in market.”

Rob Enderle (1954) American financial analyst

Satya Nadella Keynote at Microsoft Build: Showcasing a Balance of Vision, Product, Customer Empathy http://itbusinessedge.com/blogs/unfiltered-opinion/satya-nadella-keynote-at-microsoft-build-showcasing-a-balance-of-vision-product-customer-empathy.html in IT Business Edge (7 May 2018)

Thinking, Effort, Success

“Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I'm searching for the right word — could, could die.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

On his return as interim CEO of Apple, as quoted in TIME magazine (18 August 1997)
1990s

“Well, evolution is a theory. It is also a fact. And facts and theories are different things, not rungs in a hierarchy of increasing certainty. Facts are the world's data. Theories are structures of ideas that explain and interpret facts. Facts do not go away while scientists debate rival theories for explaining them. Einstein's theory of gravitation replaced Newton's, but apples did not suspend themselves in mid-air pending the outcome. And human beings evolved from apelike ancestors whether they did so by Darwin's proposed mechanism or by some other, yet to be discovered. […] Evolutionists make no claim for perpetual truth, though creationists often do (and then attack us for a style of argument that they themselves favor). In science, “fact” can only mean “confirmed to such a degree that it would be perverse to withhold provisional assent.””

Stephen Jay Gould book Hen's Teeth and Horse's Toes

I suppose that apples might start to rise tomorrow, but the possibility does not merit equal time in physics classrooms.
"Evolution as Fact and Theory", pp. 254–55 (originally appeared in Discover Magazine, May 1981)
Hen's Teeth and Horse's Toes (1983)

Truth, World, Idea, Science

“The blossom is out in full now, it’s plum tree, it looks like apple blossom but it’s white. It’s the whitest, frothiest blossomest blossom that ever could be, and I can see it. Things are both more trivial than they ever were and more important than they ever were, and the difference between the trivial and the important doesn’t seem to matter. But the now-ness of everything is absolutely wondrous.”

Dennis Potter (1935–1994) English television dramatist, screenwriter and journalist

Final television interview with Melvyn Bragg (5 April 1994)

Tree

“The idea to say that Steve Jobs didn't build Apple, that Henry Ford didn't build Ford Motor, that Papa John didn't build Papa John Pizza, that Ray Kroc didn't build McDonald's, that Bill Gates didn't build Microsoft, you go on the list, that Joe and his colleagues didn't build this enterprise, to say something like that is not just foolishness, it is insulting to every entrepreneur, every innovator in America and it's wrong.”

Mitt Romney (1947) American businessman and politician

2012-07-17
http://hotair.com/archives/2012/07/17/videos-romney-on-the-attack-after-obamas-you-didnt-build-that-remark/
Videos: Romney on the attack after Obama’s “You didn’t build that” remark
Hot Air
referring to Barack Obama's statement, "Somebody invested in roads and bridges — if you've got a business, you didn't build that; somebody else made that happen."
2012

Idea

“Yeah, I can make all the tequila in a bottle disappear. It’s a talent. Nothing comes easy and talent is something you get but, if you don’t develop it, it becomes like an apple; you keep taking bites of it until it’s gone. So you have to plant the seeds. Then you have the orchard. And then you have Jonestown.”

Josh Homme (1973) American musician

Reported in Eddy Lawrence, " Josh Homme: Interview http://www.timeout.com/london/music/features/4199/Josh_Homme-interview.html", Time Out London (February 5, 2008).

“You can have an Apple in the phone business, or a RIM, and they can do very well, but when 1.3 billion phones a year are all smart, the software that's gonna be most popular in those phones is gonna be software that's sold by somebody who doesn't make their own phones.”

Steve Ballmer (1956) American businessman who was the chief executive officer of Microsoft

TechCrunch Interview With Steve Ballmer http://youtube.com/watch?v=1OpRQMRa270 in YouTube (24 September 2009) 2000s

Business

“The dinner was the best style of women's-magazine art, whereby the salad was served in hollowed apples, and everything but the invincible fried chicken resembled something else.”

Sinclair Lewis book Babbitt

Babbitt (1922), Ch. 8

Women, Art

“Mitt Romney: Well, but will the people in Nevada not have to pay Nevada sales tax and in addition pay the 9% tax?
Herman Cain: Governor Romney, you're doing the same thing that they're doing. You're mixing apples and oranges. You're going to pay —
Mitt Romney: I'm —
Herman Cain: No, no, no, no. You're going to pay the state sales tax, no matter what.
Mitt Romney: Right.
Herman Cain: Whether you throw out the existing code and you put in our plan, you're still going to pay that. That's apples and oranges.
Mitt Romney: Fine. And I'm going to be getting a bushel basket that has apples and oranges in it because I've got to pay both taxes, and the people in Nevada don't want to pay both taxes.”

Mitt Romney (1947) American businessman and politician

CNN Republican presidential debate, Los Angeles, , quoted in * 2011-10-18
Apples and Oranges: Mitt Rings Cain's Bell
Fox Nation
http://nation.foxnews.com/herman-cain/2011/10/18/apples-and-oranges-mitt-rings-cains-bell
2011-10-23
on Herman Cain's "9-9-9" tax plan
2011

People

“"My name is Mrs. Smith, I've made apples out of bread and dripping, a bit of green paint, and corrugated iron." "No, these are horrible apples, Mrs. Smith. Go away, Mrs. Smith! Go away until your daughter has a baby." "Shag, daughter, shag! It's a marketing idea, shag for babies! [mimes running back] My daughter's had a baby, I'm Granny Smith now!" "Come in, Granny Smith! You wonderful idea, you! Come in with your shiny apples."”

Eddie Izzard (1962) British stand-up comedian, actor and writer

Definite Article (1996)

Idea, Baby, Painting, Daughters

“Steve Jobs was a true visionary who refused to listen to customers — believing that he knew better than they did about what they needed. He ruled with an iron fist and did not tolerate dissent of any type. … Apple may have peaked. … its last major innovation — the iPhone — was released in June 2007.”

Vivek Wadhwa American academic

Why I'm skeptical about Apple's future http://washingtonpost.com/news/innovations/wp/2016/03/23/why-im-skeptical-about-apples-future in The Washington Post (23 March 2016)

“The computer division of Apple will eventually become a genuine albatross around the company's neck. So it's better off as a standalone company focused on computers.”

John C. Dvorak (1952) US journalist and radio broadcaster

Apple Should Spin Off the Macintosh - Making a separate company for MacOS PCs is smart for all involved http://pcmag.com/commentary/345453/apple-should-spin-off-the-macintosh in PC Magazine (22 June 2016) 2010s

“John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

"Statement in The Computerworld Smithsonian Awards Program oral history" (20 April 1995) http://americanhistory.si.edu/comphist/sj1.html 1990s

People, Wealth

“What we now have is too much focus on short-term revenues and almost no focus on the long-term survival or success of the firm. This is why you don't see anything very innovative out of firms like Apple.”

Rob Enderle (1954) American financial analyst

Why Are Tech Companies Trying to Kill Us? http://technewsworld.com/story/84944.html in Tech News World (13 November 2017)

Success

“We praise Him, we bless Him, we adore Him, we glorify Him, and we wonder who is that baritone across the aisle and that pretty woman on our right who smells of apple blossoms. Our bowels stir and our cod itches and we amend our prayers for the spiritual life with the hope that it will not be too spiritual.”

John Cheever (1912–1982) American novelist and short story writer

The Late Forties and the Fifties, 1956 entry.
The Journals of John Cheever (1991)

Life, Hope

“In a land of quince jelly, apple butter, apricot jam, blueberry preserves, pear conserves, and lemon marmalade, you always get grape jelly.”

William Least Heat-Moon book Blue Highways

Part One, Chapter 14.
Blue Highways (1982)

“Today's tech companies aren't built to last, as Apple's recent earnings report shows all too well.”

Rob Enderle (1954) American financial analyst

Why Apple Won't Be Around as Long as IBM http://cio.com/article/2386164/it-organization/why-apple-won-t-be-around-as-long-as-ibm.html in CIO (3 May 2013)

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004) http://www.businessweek.com/print/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm?chan=gl 2000s

“Apple is repeating the mistakes it made in China. It is relying on its brand recognition to build a market and failing to understand the needs of its customers. By marketing inferior products, it may also be insulting Indian consumers.”

Vivek Wadhwa American academic

Why Apple is destined to fail in India http://wadhwa.com/2017/03/16/apple-destined-fail-india in Vivek Wadhwa (16 March 2017)

Understanding

“From life, from the apple cut by the flaming knife,
what grain will be saved?My son, believe me, nothing remains,
Only adult toil,
the furrow of fate in the palm.
Only toil,
Nothing more.”

Czeslaw Milosz (1911–2004) Polish, poet, diplomat, prosaist, writer, and translator

"Farewell" (1945)
Rescue (1945)

Life, Fate

“You are the sunshine of my life,
That's why I'll always be around,
You are the apple of my eye,
Forever you'll stay in my heart.”

Stevie Wonder (1950) American musician

You Are The Sunshine of My Life
Song lyrics, Talking Book (1972)

Life, Heart

“My long two-pointed ladder's sticking through a tree
Toward heaven still.
And there's a barrel that I didn't fill
Beside it, and there may be two or three
Apples I didn't pick upon some bough.
But I am done with apple-picking now.”

Robert Frost (1874–1963) American poet

" After Apple Picking http://www.poemhunter.com/poem/after-apple-picking-3/" 1910s

Tree

“Thoughtfully, just as Jabscreen owners everywhere were running out of apps to compare – and, by extension, anything to talk about – the nice droids at Apple Castle gifted them a whole new branch of conversation: the launch of the Jabscreen 4, which apparently is miles better than a regular Jabscreen, although no one can really explain why. Its most impressive feature is this: simply by existing, it suddenly makes your existing Olde Worlde vanilla Jabscreen seem rubbish. How can you enjoy sliding the little icons around on your Jabscreen 3 when you know that if you had a Jabscreen 4, those very same icons would be slightly sharper? The answer is you can't.”

Charlie Brooker (1971) journalist, broadcaster and writer from England

Guardian columns

World

“This phone will connect you to people everywhere, except for where you are, and sever you from God forever. Apple.”

Russell Brand book Revolution

Revolution (2014)

God, People

“[The iPhone]'s clearly going to start a wave towards a new technology — as I say, I'm not convinced that Apple's going to be able to ride this wave.”

Rob Enderle (1954) American financial analyst

2007: Rob Enderle's take on the Apple iPhone http://youtube.com/watch?v=0AhtXAHECVo in YouTube (25 January 2007)

“The cause of [Apple v. Qualcomm] appears to be an effort by Apple to pressure Qualcomm into providing a unique discount, largely because Apple has run into an innovation wall, is under increased competition from firms like Samsung, and has moved to a massive cost reduction strategy. (I've never known this to end well, as it causes suppliers to create unreliable components and outright fail.)”

Rob Enderle (1954) American financial analyst

Apple vs. Qualcomm Litigation and the Nuclear Option http://itbusinessedge.com/blogs/unfiltered-opinion/apple-vs.-qualcomm-litigation-and-the-nuclear-option.html in IT Business Edge (14 April 2017)

Effort, Appearance

“But I find, because of modern painting, that things which couldn't be seen in terms of painting, things you couldn't paint.... it is not that you paint them, bit is the connection. I imagine that Cézanne, when he painted a ginger pot with apples, must have been very grotesque in his day, because a still life was something set up of beautiful things. It may be very difficult, for instance, to put a Rheingold bottled beer on the table and a couple of glasses and a package of Lucky Strike [cigarets]. I mean, you know, there are certain things you cannot paintat a particular time, and it takes a certain attitude how to see those things, in terms of art.”

Willem de Kooning (1904–1997) Dutch painter

In an interview (March 1960) with David Sylvester, edited for broadcasting by the BBC first published in 'Location', Spring 1963; as quoted in Interviews with American Artists, by David Sylvester; Chatto & Windus, London 2001, p. 54
1960's

Life, Beauty, Art, Imagination

“We're creatures of habit. We lined up for the old Batman and Star Wars films long after they stopped being great, and we'll pay Apple the same courtesy if it loses its mojo.”

Rob Enderle (1954) American financial analyst

How many times can Apple bottle lightning? The challenges of staying on top http://digitaltrends.com/apple/rob-enderle-apple in Digital Trends (8 September 2012)

War, Star

“[Tim Cook's] position at Apple was to do the things Steve didn't want to do and to never be a threat to Steve, which means he likely is everything Steve isn't — yet he is trying to fit into a spot custom designed for Steve. Talk about your round peg in a square hole.”

Rob Enderle (1954) American financial analyst

Meg Whitman vs. Tim Cook by the Numbers http://technewsworld.com/story/74694.html in Tech News World (26 March 2012)

Cooking

“Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Announcing the introduction of the iPhone, as quoted in Apple unveils cell phone, Apple TV http://www.msnbc.msn.com/id/16542805/ (9 January 2007) 2000s

Change

“Oh! England, my Lionheart!
Dropped from my black Spitfire to my funeral barge.
Give me one kiss in apple-blossom.
Give me one wish, and I'd be wassailing
In the orchard, my English rose,
Or with my shepherd, who'll bring me home.”

Kate Bush (1958) British recording artist; singer, songwriter, musician and record producer

Song lyrics, Lionheart (1978)

Home, Kiss

“I was no longer comforted by the cliché that a ‘few bad apples’ were undermining the great work of the vast majority. Nor was I willing to argue that a widely publicised incident at our Defence Academy - where a sexual encounter between a young female cadet and a colleague was telecast via Skype - was no worse than conduct among young people on civilian campuses.”

David Morrison (1956) Australian army general

Address at the International Women's Day Conference (2013)

People

“They [Apple] have hired people we've fired. We always jokingly call Apple the "Tesla Graveyard." If you don't make it at Tesla, you go work at Apple. I'm not kidding…. cars are very complex compared to phones or smartwatches. You can't just go to a supplier like Foxconn and say: Build me a car. But for Apple, the car is the next logical thing to finally offer a significant innovation. A new pencil or a bigger iPad alone were not relevant enough.”

Elon Musk (1971) South African-born American entrepreneur

All Charged Up in Berlin http://global.handelsblatt.com/edition/271/ressort/companies-markets/article/all-charged-up-in-berlin in Handelsblatt (25 September 2015)

People, Cars

“You can bother me to autograph anything you want. When you quit bothering me to sign autographs, then I'll know I'm through. Slip me the old apple and a pen. And tell 'em to keep on bothering me.”

Babe Ruth (1895–1948) American baseball player

Speaking to autograph seeker, as quoted in "'Never Happier in My Life' Ruth Tells Grantland Rice..."

“Frankly, it has frustrated me for years to watch Apple's success — while traditional bumbling PC companies continue to ignore the obvious point that yes, design and presentation actually do matter.”

Rob Enderle (1954) American financial analyst

Is HP trying to be the new Apple? http://tgdaily.com/opinion-features/66609-is-hp-trying-to-be-the-new-apple in TG Daily (3 October 2012)

Success

“You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Fortune (18 September 1995)
1990s

Perfection

“Microsoft fully understands it can't beat Apple, Amazon or Google by chasing them, but it can beat them if it both revisits its old embrace and extend strategy, and then pulls a Steve Jobs to change the market.”

Rob Enderle (1954) American financial analyst

Microsoft Build 2015: Final Thoughts http://itbusinessedge.com/blogs/unfiltered-opinion/microsoft-build-2015-final-thoughts.html in IT Business Edge (1 May 2015)

Understanding, Change

“And then, all of a sudden, it was as though through those dark eyes an electrical circuit had been struck. She sat fascinated. Snake-and-bird fascinated. Afterwards she could not recall the details of what he had said. She remembered only that she had been absorbed, rapt, lost, for over ten minutes by the clock. She had perceived images conjured up from the dead past: a hand trailed in clear river water, deliciously cool, while the sun smiled and a shoal of tiny fishes darted between her fingers; the crisp flesh of a ripe apple straight from the tree, so juicy it ran down her chin; grass between her bare toes, the turf like springs so that she seemed not to bear the whole of her weight on her soles but to be floating, dreamlike, in slow motion, instantly transported to the moon; the western sky painted with vast heart-tearing slapdash streaks of red below the bright steel-blue of clouds, and stars coming snap-snap into view against the eastern dark; wind gentle in her hair and on her cheeks, bearing flower perfumes, dusting her with petals; snow cold to the palm as it was shaped into a ball; laughter echoing from a dark lane where only lovers walked, not thieves and muggers; butter like an ingot of soft gold; ocean spray sharp and clean as the edge of an axe; with the same sense of safe, provided rightly used; round pebbles polychrome beside a pool; rain to which a thirsty mouth could open, distilling the taste of a continent of air... And under, and through, and in, and around all this, a conviction: “Something can be done to get that back!”
She was crying. Small tears like ants had itched their paths down her cheeks. She said, when she realized he had fallen silent, “But I never knew that! None of it! I was born and raised right here in New York!””

John Brunner book The Sheep Look Up

”But don’t you think you should have known it?” Austin Train inquired gently.
September “MINE ENEMIES ARE DELIVERED INTO MY HAND”
The Sheep Look Up (1972)

Smile, Star, Spring, Flowers

“[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.”

Rob Enderle (1954) American financial analyst

Putting Legal in Its Place: Why Companies Shouldn't Be Run by Execs with 'No' as Their Middle Names http://itbusinessedge.com/blogs/unfiltered-opinion/putting-legal-in-its-place-why-companies-shouldnt-be-run-by-execs-with-no-as-their-middle-names.html in IT Business Edge (18 May 2017)

“Steve Jobs set Carly Fiorina up over a decade ago. He used compliments and empty promises to make sure HP never brought to market an iPod competitor and, while it isn't certain that HP would have been successful, had it been, Apple likely wouldn't be around today, and Fiorina lost her job partially as a result of that scam.”

Rob Enderle (1954) American financial analyst

Free Anti-Phishing Training from Sacha Baron Cohen http://itbusinessedge.com/blogs/unfiltered-opinion/free-anti-phishing-training-from-sacha-baron-cohen.html in IT Business Edge (17 July 2018)

Success

“If Apple wants to be a real leader, it should be fostering innovation and competition, rather than acting as a jealous and arbitrary feudal lord.”

Fred von Lohmann American lawyer

EFF Posts, Blasts Apple's iPhone Developer Program Agreement http://macobserver.com/tmo/article/eff_posts_blasts_apples_iphone_developer_program_agreement in The Mac Observer (9 March 2010)

“The real threat to Linux adoption is Apple, not Microsoft. If you didn’t know, now you know.”

Ryan C. Gordon (1978) Computer programmer

Quoted from, Interview with Icculus http://www.linuxgames.com/articles/icculus LinuxGames (2007-05-13)

“Oh, we'm come up from Somerset,
Where the cider apples grow,
We'm come to see your Majesty,
An' how the world do go.
And when you're wanting anyone,
If you'll kindly let us know,
We'll all come up from Somerset,
Because we loves you so!”

Fred Weatherly (1848–1929) English lawyer, author, lyricist and broadcaster

Song Up from Somerset http://mysite.wanadoo-members.co.uk/parloursongs/music/somerset.html

Love, World

“Margaret: Haven't you done as much as God can reasonably want?
More: Well… finally… it isn't a matter of reason; finally it's a matter of love.
Alice: You're content, then, to be shut up here with mice and rats when you might be home with us!
More: Content? If they'd open a crack that wide I'd be through it. Well, has Eve run out of apples?
Margaret: I've not yet told you what the house is like, without you.
More: Don't, Meg.
Margaret: What we do in the evenings, now that you're not there.
More: Meg, have done!
Margaret: We sit in the dark because we've no candles. And we've no talk because we're wondering what they're doing to you here.
More: The King's more merciful than you. He doesn't use the rack.”

Robert Bolt A Man for All Seasons

Act II
A Man for All Seasons (1960)

Love, God, Home, Housing

“In a good play every speech should be as fully flavoured as a nut or apple.”

John Millington Synge The Playboy of the Western World

Preface.
The Playboy of the Western World (1907)

“One time, when I was really little, I climbed a tree and ate these green, sour apples. My stomach swelled and became hard like a drum, it hurt a lot. Mother said that if I'd just waited for the apples to ripen, I wouldn't have become sick. So now, whenever I really want something, I try to remember what she said about the apples.”

Khaled Hosseini book The Kite Runner

The Kite Runner (2003)

Tree, Time, Waiting, Hurt

“I've seen the argument saying, 'Well, these are private companies, Apple, Spotify, YouTube, and whatever. They have the right to ban whoever they want, they can set their own rules they should just make up rules to get rid of Alex Jones.' It seems pretty fair, right? Their playground, their rules. I also, kind of disagree. I think that social media has grown so big that it's become an extension of your voice, that if you are not on social media, and you are taken off of social media in a way that isn't really specified why, then it can be seen as a way of censorship.”

PewDiePie (1989) Swedish YouTuber and video game commentator

NINJA RESPECTS ALL WOMANS https://www.youtube.com/watch?v=rv8UnA_1Os8 (15 August 2018) 2018, NINJA RESPECTS ALL WOMANS

Way, Thinking

“The story we’re told about sexuality is very similar to the story we’re told about citizenship: Once upon a time, things were very bad and nobody had any fun. Then there were a series of revolutions, and various oppressed groups threw off their chains, and now we are free, the end. If you’re not living happily ever after, it’s your own damn fault. When, and if, anyone ever does get caught flagrantly abusing their power, we write them off as monsters, lone wolves, bad apples, or any other fairytale monster that allows us to continue the bedtime story in which white supremacist capitalist patriarchy is working well for everyone.”

Laurie Penny (1986) English journalist

The Consent of the (Un)governed

Fairytale, Time

“I've never gone on a diet to lose weight. I have taken a few things out of my diet, like pasta and white bread, which are not so necessary for the body. Right now I'm looking at apple strudel and brownies with whipped cream. Do I want to eat all that? Yes. I've been wanting it all day but I'm not going to do it. I'll have something else.”

Heidi Klum (1973) German model, television host, businesswoman, fashion designer, television producer, and actress

Interview by Kate Sullivan for Allure, April 2010

“Steve Jobs is the Ronald McDonald of Apple, he is the face.”

Rob Enderle (1954) American financial analyst

Can anyone replace Steve Jobs at Apple? http://telegraph.co.uk/technology/apple/4249095/Can-anyone-replace-Steve-Jobs-at-Apple.html in The Telegraph (15 January 2009)

“[T]he litigation between Qualcomm and Apple/Intel … is weird. What makes it weird is that Intel appears to think that by helping Apple drive down Qualcomm prices, it will gain an advantage, but since its only value is as a lower cost, lower performing, alternative to Qualcomm's modems, the result would be more aggressively priced better alternatives to Intel's offerings from Qualcomm/Broadcom, wiping Intel out of the market. On paper, this is a lose/lose for Intel and even for Apple. The lower prices would flow to Apple competitors as well, lowering the price of competing phones. So, Apple would not get a lasting benefit either.”

Rob Enderle (1954) American financial analyst

Broadcom/Qualcomm Merger: A Train Wreck in Slow Motion http://itbusinessedge.com/blogs/unfiltered-opinion/broadcomqualcomm-merger-a-train-wreck-in-slow-motion.html in IT Business Edge (1 March 2018)

Thinking, Appearance, Help