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Steve Jobs

Birthdate: 24. February 1955
Date of death: 5. October 2011
Other names: Стивен Пол Джобс

Steven Paul Jobs was an American entrepreneur and business magnate. He was the chairman, chief executive officer , and a co-founder of Apple Inc., CEO and majority shareholder of Pixar, a member of The Walt Disney Company's board of directors following its acquisition of Pixar, and the founder, chairman, and CEO of NeXT. Jobs and Apple co-founder Steve Wozniak are widely recognized as pioneers of the microcomputer revolution of the 1970s and 1980s.

Jobs was born in San Francisco, California, to parents who put him up for adoption at birth. He was raised in the San Francisco Bay Area during the 1960s. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism. His declassified FBI report states that he used marijuana and LSD while he was in college, and he once told a reporter that taking LSD was "one of the two or three most important things" that he did in his life.

Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later for the Apple II, one of the first highly successful mass-produced personal computers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface . This led to development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle. Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced Toy Story, the first fully computer-animated film.

Apple merged with NeXT in 1997, and Jobs became CEO of his former company within a few months. He was largely responsible for helping revive Apple, which had been at the verge of bankruptcy. He worked closely with designer Jonathan Ive to develop a line of products that had larger cultural ramifications, beginning in 1997 with the "Think different" advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad. In 2001, the original Mac OS was replaced with a completely new Mac OS X, based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died at age 56 on October 5, 2011, of respiratory arrest related to the tumor.

Works

„Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.“

—  Steve Jobs

Quoted in Steve Jobs, the Journey Is the Reward (1988) by Jeffrey S. Young ISBN 155802378X
1980s

„It's not about money. It's about the people you have, how you're led, and how much you get it.“

—  Steve Jobs

As quoted in Fortune (9 November 1998); also quoted in "TIME digital 50" in TIME digital archive (1999) http://web.archive.org/web/20000612103032/http://www.time.com/time/digital/digital50/08.html
1990s
Context: Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

„Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe.“

—  Steve Jobs

Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Context: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.

„Sometimes life hits you in the head with a brick. Don’t lose faith.“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.

„I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard.“

—  Steve Jobs

The Computerworld Smithsonian Awards Program Oral History Interview http://americanhistory.si.edu/comphist/sj1.html, Advice for Future Entrepreneurs (20 April 1995)
1990s
Context: I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.

„California has a sense of experimentation and a sense of openness—openness to new possibilities.“

—  Steve Jobs

interview in Playboy magazine (February 1985 http://www.playboy.co.uk/article/16311/playboy-interview-steven-jobs) <!-- alternate link : http://gizmodo.com/5694765/29+year+old-steve-jobs-extols-californias-virtues-to-playboy-magazine -->
1980s
Context: Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.

„Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff.“

—  Steve Jobs

interview in Playboy magazine (February 1985 http://www.playboy.co.uk/article/16311/playboy-interview-steven-jobs) <!-- alternate link : http://gizmodo.com/5694765/29+year+old-steve-jobs-extols-californias-virtues-to-playboy-magazine -->
1980s
Context: Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.

„And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people“

—  Steve Jobs

Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Context: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

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„I wish developing great products was as easy as writing a check.“

—  Steve Jobs

On why he delayed the Leopard OS in favor of developing the iPhone rather than hiring more developers, at the annual Apple stockholder's meeting (10 May 2007) as quoted in "Apple's Jobs brushes aside backdating concerns" at c|net News (10 May 2007) http://archive.is/20130628220833/http://news.com.com/2100-1041_3-6182965.html?part=rss&tag=2547-1_3-0-5&subj=news
Variant: I wish developing great products was as easy as writing a check … if so, then Microsoft would have great products.
As quoted in "Apple iPhone: more secrets revealed" (11 May 2007) http://www.tech.co.uk/computing/mac/news/apple-iphone-jobs-spills-more-secrets?articleid=1431998781
2005-09
Context: I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.

„Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish.

„I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

„Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

„Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus.“

—  Steve Jobs

Introducing The iPhone At MacWorld 2007 (January 9, 2007)
2005-09
Context: Well, what we're going to do is get rid of all these buttons, and just make a giant screen—a giant screen. Now, how are we going to communicate (with) this? We don't want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We're going to use a stylus. No. —No. Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus. So let's not use a stylus.

„This is the largest WWDC ever so thank you very much for making this a record event for us.“

—  Steve Jobs

2005-09, WWDC 2006
Context: We’ve got a great week plan for you. You know, this year we’ve got 42 hundred registered attendees. This is the largest WWDC ever so thank you very much for making this a record event for us.

„You‘ve got to start with the customer experience and work backwards to the technology.“

—  Steve Jobs

May 1997, World Wide Developers Conference (online video) http://everystevejobsvideo.com/qa-with-steve-jobs-wwdc-1997/52:15/52:22
1990s

„I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

„The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about.“

—  Steve Jobs

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Context: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

„When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand“

—  Steve Jobs

2005-09, Address at Stanford University (2005)
Context: When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish.

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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