“[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.”

— Rob Enderle

Putting Legal in Its Place: Why Companies Shouldn't Be Run by Execs with 'No' as Their Middle Names http://itbusinessedge.com/blogs/unfiltered-opinion/putting-legal-in-its-place-why-companies-shouldnt-be-run-by-execs-with-no-as-their-middle-names.html in IT Business Edge (18 May 2017)

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Rob Enderle48

American financial analyst 1954

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“[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.”

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Rob Enderle48

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