Rob Enderle Quotes

Rob Enderle is an American technology analyst.Enderle has worked at several technology companies, including EMS Development Company, ROLM Systems and IBM, before becoming a technology analyst. He began his analyst career at Dataquest, before helping to launch GiGa Information Group. After GiGa was acquired by Forrester Research, he worked at Forrester until leaving to found his own firm, the Enderle Group.

Enderle writes a number of columns for technological publications and regularly appears on radio and television. He sits on several advisory councils, including those for Lenovo, AMD and HP. He shares a technology blog at Technology Pundits. He has worked as an advisor for Microsoft, Dell, IBM, Siemens, and Intel, among other companies. Wikipedia  

✵ 27. July 1954
Rob Enderle: 48   quotes 0   likes

Famous Rob Enderle Quotes

“With phones moving to technologies such as Apple Pay, an unwillingness to assure security could create a Target-like exposure that wipes Apple out of the market.”

How to Spot a Tech Company That's About to Lose http://cio.com/article/2686157/leadership-management/how-to-spot-a-tech-company-thats-about-to-lose.html in CIO (19 September 2014)

“I firmly believe that companies should be designed to be immortal. … Dell's future is bright largely due to the power of a founder who can think strategically and doesn't milk his company for personal gain. In the current environment that is a unique and powerful advantage.”

Michael Dell Interview: How Dell Is Being Reborn http://itbusinessedge.com/cm/blogs/enderle/michael-dell-interview-how-dell-is-being-reborn/?cs=50238 in IT Business Edge (17 April 2012)

“Apple has recently done more with the tablet format with the iPod Touch and iPhone then any other vendor but the jury is still largely out on this format with challenging devices from RIM, Palm, and Google often showcasing that keyboards are necessary.”

Why JooJoo may critically savage the Apple Tablet http://tgdaily.com/electronic/44975-why-joojoo-may-critically-savage-the-apple-tablet in TG Daily (8 December 2009)

“Given Steve Jobs, for instance, is critical to Apple's success is there anything short of eating live babies on national TV that he should be fired for? Where would you draw that line or should he be held to the same rules and laws that the rest of us are held to?”

Mark Hurd falls, could Larry Ellison and Steve Jobs be next? http://tgdaily.com/opinion/51025-mark-hurd-falls-could-larry-ellison-and-steve-jobs-be-next in TG Daily (10 August 2010)

“This will be a difficult year for Apple, and the iPhone could be more of a drag on earnings than a help. … Apple is clearly not going away — but this year, compared to last, will be really nasty for the company.”

2007: Apple's Bad Year, Vista Launch Countdown, CES Cool Stuff http://technewsworld.com/story/55271.html in Tech News World (22 January 2007)

Rob Enderle Quotes

“Apple tends to aggressively work to not discover problems with products that are shipped and certainly not talk about them.”

Tesla and Apple: When Analytics Can Bite You http://itbusinessedge.com/blogs/unfiltered-opinion/tesla-and-apple-when-analytics-can-bite-you.html in IT Business Edge (28 October 2015)

“Apple's move to vertical integration with processors could end up killing the iPhone, and the benefit just doesn't warrant the risk.”

Two Risky Strategies Could Threaten Apple's Long-Term Survival http://technewsworld.com/story/82536.html in Tech News World (28 September 2015)

“[Steve Jobs] is not somebody [who] any one of us would want watching our kids, but, in terms of running the company, he's excellent.”

The rock star of Corporate America http://marketwatch.com/story/apples-jobs-rock-star-of-corporate-america-2010-12-08 in MarketWatch (7 December 2010)

“Apple no longer owns the tablet market, and will likely lose dominance this year or next. … this level of sustained dominance doesn't appear to recur with the same vendor even if it launched the category.”

Why Apple Can't Sustain Tablet Dominance http://digitaltrends.com/opinion/opinion-why-apple-cant-sustain-tablet-dominance in Digital Trends (28 July 2012)

“Donald [Trump] has been branded by one of his competitors as a con artist and, in a sense, he is. But so was Steve Jobs.”

Donald Trump vs. Steve Jobs: The tale of two con artists http://cio.com/article/3040751/leadership-management/donald-trump-vs-steve-jobs-the-tale-of-two-con-artists.html in CIO (4 March 2016)

“Bernie Madoff, who was put in jail for losing $64B actually looks damn good against the Cook's near 5X bigger loss.”

The impossible task of fixing Apple http://tgdaily.com/opinion-features/70874-the-impossible-task-of-fixing-apple in TG Daily (10 April 2013)

“Apple's two most memorable accomplishments are the GUI, or graphical user interface, and the mouse, both of which it literally stole from Xerox PARC.”

Technology Trends: Looking Back at 2015 http://itbusinessedge.com/blogs/unfiltered-opinion/technology-trends-looking-back-at-2015.html in IT Business Edge (29 December 2015)

“Apple's a company whose valuation is based on the fact that they've got recurring, blockbuster products, that the, the lack of those, of late, is just killin' 'em.”

Rob Enderle on Apple: Not Looking Good http://wsj.com/podcasts/rob-enderle-on-apple-not-looking-good/01630736-7C5F-4BDF-A98B-B5E64E164196.html in The Wall Street Journal's "What's News" Podcast (26 October 2016)

“BlackBerry isn't getting out of the hardware business. It stands alone as the only smartphone company exclusively focused on business, security and traditional communication. Until someone else steps up to meet this need, there continues to be a market for its hardware …”

BlackBerry Misinformation and the Smartphone Security Crisis http://itbusinessedge.com/blogs/unfiltered-opinion/blackberry-misinformation-and-the-smartphone-security-crisis.html in IT Business Edge (8 July 2016)

“I'm not exactly known as a huge fan of Apple. In fact, for nearly a decade and half I've refused to use their products and I'm supposedly banned for life from Apple's properties. It's definitely personal between me and that company …”

Why Apple is right to fight FBI over iPhone access http://cio.com/article/3035517/legal/why-apple-is-right-to-fight-fbi-over-iphone-access.html in CIO (19 February 2016)

“Samsung did to Apple what Apple did to Microsoft, skewering its devoted users and reputation, only better. … There is a way for Apple to fight back, but the company no longer has that skill, and apparently doesn't know where to get it, either.”

How Apple lost its cool (and how it can win it back) http://digitaltrends.com/opinion/how-apple-lost-its-cool-and-how-it-can-win-it-back in Digital Trends (13 April 2013)

“FRAND licensing … in theory, would prevent someone with competitive problems from raising prices on competitors to cripple them if they were successful. Interestingly, the only firm in recent memory that ever did this was Apple …”

Why the Smartphone Market Works and Why Apple Wants to Kill It http://techzone360.com/topics/techzone/articles/2017/06/12/432715-why-smartphone-market-works-why-apple-wants-kill.htm in TechZone360 (12 June 2017)

“2006, at least after August['s Vista release], will be great time for buyers and sellers of PC hardware and that has to be a good thing for everyone — except Apple.”

Windows Vista: The Final Countdown Begins http://technewsworld.com/story/46149.html in Tech News World (19 September 2005)

“Often, firms that were successful start to fail after a successful CEO departs, largely because they spent little time mentoring the successor in making successful decisions. … I think we are seeing this play out at Apple at the moment …”

Why Turnarounds Fail: Trump Edition http://itbusinessedge.com/blogs/unfiltered-opinion/why-turnarounds-fail-trump-edition.html in IT Business Edge (2 February 2017)

“At scale, [Microsoft] is likely the only company offering a cloud solution that is truly robust enough to be trusted in what has become an incredibly unsafe world.”

What We Don't Get About Microsoft Azure http://itbusinessedge.com/blogs/unfiltered-opinion/what-we-dont-get-about-microsoft-azure.html in IT Business Edge (22 July 2016)

“Intel has a long an ugly history of behaving unethically, mostly against competitors like AMD and more recently Qualcomm (its partner in this, Apple, was just highlighted as being basically anti-innovation).”

Intel's Biggest Problems to Fix: Ethics, Loyalty, Priorities https://www.itbusinessedge.com/blogs/unfiltered-opinion/intels-biggest-problems-to-fix-ethics-loyalty-priorities.html in IT Business Edge (25 June 2018)

“If [Apple's watch] bounces, folks will begin to lose faith. … watch the iWatch execution. That'll tell you whether this is a rebirth or the beginning of the end.”

Apple's Tim Cook faces make-or-break week http://marketwatch.com/story/apples-cook-set-to-lead-post-jobs-era-offensive-2014-09-03 in MarketWatch (4 September 2014)

“[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.”

Yahoo and How You Know You Have a Bad Legal Team http://itbusinessedge.com/blogs/unfiltered-opinion/yahoo-and-how-you-know-you-have-a-bad-legal-team.html in IT Business Edge (5 October 2016)

“[I]t seems pretty clear why this class of product [Apple Watch] is languishing. … But, with products like the LG Watch Sport the market may finally be coming around to a winner.”

Why the Smartwatch May Finally Take Off; or Not http://techspective.net/2017/02/24/smartwatch-may-finally-take-off-not in TechSpective (24 February 2017)

“[Tablets] have not risen to expectations. Apple, the lead market maker in the category, has recently flipped from an emerging market strategy to a cash cow strategy with its latest reduced-price iPad offering, suggesting it now believes that tablets are on life support.”

Why Fake News on PC and Printer Death Is Dangerous http://www.itbusinessedge.com/blogs/unfiltered-opinion/why-fake-news-on-pc-and-printer-death-is-dangerous.html in IT Business Edge (6 April 2017)

“I do think it is likely a tad frustrating for Gates to watch his own company pivot and be successful with new initiatives while Apple gets a huge valuation even though its latest efforts have underperformed or, like the HomePod, largely failed in market.”

Satya Nadella Keynote at Microsoft Build: Showcasing a Balance of Vision, Product, Customer Empathy http://itbusinessedge.com/blogs/unfiltered-opinion/satya-nadella-keynote-at-microsoft-build-showcasing-a-balance-of-vision-product-customer-empathy.html in IT Business Edge (7 May 2018)

“What we now have is too much focus on short-term revenues and almost no focus on the long-term survival or success of the firm. This is why you don't see anything very innovative out of firms like Apple.”

Why Are Tech Companies Trying to Kill Us? http://technewsworld.com/story/84944.html in Tech News World (13 November 2017)

“Today's tech companies aren't built to last, as Apple's recent earnings report shows all too well.”

Why Apple Won't Be Around as Long as IBM http://cio.com/article/2386164/it-organization/why-apple-won-t-be-around-as-long-as-ibm.html in CIO (3 May 2013)

“[The iPhone]'s clearly going to start a wave towards a new technology — as I say, I'm not convinced that Apple's going to be able to ride this wave.”

2007: Rob Enderle's take on the Apple iPhone http://youtube.com/watch?v=0AhtXAHECVo in YouTube (25 January 2007)

“We're creatures of habit. We lined up for the old Batman and Star Wars films long after they stopped being great, and we'll pay Apple the same courtesy if it loses its mojo.”

How many times can Apple bottle lightning? The challenges of staying on top http://digitaltrends.com/apple/rob-enderle-apple in Digital Trends (8 September 2012)

“iPhone 7 — We will again watch people line up to buy an iconic product that is only marginally better than the paid-for product they already have. … We'll smile, nod our heads, and ask Siri to remind us to check to see if our medical plan covers mental health.”

Looking Ahead to 2016 or Why I Now Want My Own Bunker http://itbusinessedge.com/blogs/unfiltered-opinion/looking-ahead-to-2016-or-why-i-now-want-my-own-bunker.html in IT Business Edge (31 December 2015)

“Frankly, it has frustrated me for years to watch Apple's success — while traditional bumbling PC companies continue to ignore the obvious point that yes, design and presentation actually do matter.”

Is HP trying to be the new Apple? http://tgdaily.com/opinion-features/66609-is-hp-trying-to-be-the-new-apple in TG Daily (3 October 2012)

“Microsoft fully understands it can't beat Apple, Amazon or Google by chasing them, but it can beat them if it both revisits its old embrace and extend strategy, and then pulls a Steve Jobs to change the market.”

Microsoft Build 2015: Final Thoughts http://itbusinessedge.com/blogs/unfiltered-opinion/microsoft-build-2015-final-thoughts.html in IT Business Edge (1 May 2015)

“[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.”

Putting Legal in Its Place: Why Companies Shouldn't Be Run by Execs with 'No' as Their Middle Names http://itbusinessedge.com/blogs/unfiltered-opinion/putting-legal-in-its-place-why-companies-shouldnt-be-run-by-execs-with-no-as-their-middle-names.html in IT Business Edge (18 May 2017)

“Steve Jobs is the Ronald McDonald of Apple, he is the face.”

Can anyone replace Steve Jobs at Apple? http://telegraph.co.uk/technology/apple/4249095/Can-anyone-replace-Steve-Jobs-at-Apple.html in The Telegraph (15 January 2009)

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