Rob Enderle: Marketer

Rob Enderle is American financial analyst. Explore interesting quotes on marketer.
Rob Enderle: 96 quotes0 likes

“With phones moving to technologies such as Apple Pay, an unwillingness to assure security could create a Target-like exposure that wipes Apple out of the market.”

Rob Enderle

How to Spot a Tech Company That's About to Lose http://cio.com/article/2686157/leadership-management/how-to-spot-a-tech-company-thats-about-to-lose.html in CIO (19 September 2014)

“Apple no longer owns the tablet market, and will likely lose dominance this year or next. … this level of sustained dominance doesn't appear to recur with the same vendor even if it launched the category.”

Rob Enderle

Why Apple Can't Sustain Tablet Dominance http://digitaltrends.com/opinion/opinion-why-apple-cant-sustain-tablet-dominance in Digital Trends (28 July 2012)

“BlackBerry isn't getting out of the hardware business. It stands alone as the only smartphone company exclusively focused on business, security and traditional communication. Until someone else steps up to meet this need, there continues to be a market for its hardware …”

Rob Enderle

BlackBerry Misinformation and the Smartphone Security Crisis http://itbusinessedge.com/blogs/unfiltered-opinion/blackberry-misinformation-and-the-smartphone-security-crisis.html in IT Business Edge (8 July 2016)

“[I]t seems pretty clear why this class of product [Apple Watch] is languishing. … But, with products like the LG Watch Sport the market may finally be coming around to a winner.”

Rob Enderle

Why the Smartwatch May Finally Take Off; or Not http://techspective.net/2017/02/24/smartwatch-may-finally-take-off-not in TechSpective (24 February 2017)

“[Tablets] have not risen to expectations. Apple, the lead market maker in the category, has recently flipped from an emerging market strategy to a cash cow strategy with its latest reduced-price iPad offering, suggesting it now believes that tablets are on life support.”

Rob Enderle

Why Fake News on PC and Printer Death Is Dangerous http://www.itbusinessedge.com/blogs/unfiltered-opinion/why-fake-news-on-pc-and-printer-death-is-dangerous.html in IT Business Edge (6 April 2017)

“I do think it is likely a tad frustrating for Gates to watch his own company pivot and be successful with new initiatives while Apple gets a huge valuation even though its latest efforts have underperformed or, like the HomePod, largely failed in market.”

Rob Enderle

Satya Nadella Keynote at Microsoft Build: Showcasing a Balance of Vision, Product, Customer Empathy http://itbusinessedge.com/blogs/unfiltered-opinion/satya-nadella-keynote-at-microsoft-build-showcasing-a-balance-of-vision-product-customer-empathy.html in IT Business Edge (7 May 2018)

“Microsoft fully understands it can't beat Apple, Amazon or Google by chasing them, but it can beat them if it both revisits its old embrace and extend strategy, and then pulls a Steve Jobs to change the market.”

Rob Enderle

Microsoft Build 2015: Final Thoughts http://itbusinessedge.com/blogs/unfiltered-opinion/microsoft-build-2015-final-thoughts.html in IT Business Edge (1 May 2015)

“Steve Jobs set Carly Fiorina up over a decade ago. He used compliments and empty promises to make sure HP never brought to market an iPod competitor and, while it isn't certain that HP would have been successful, had it been, Apple likely wouldn't be around today, and Fiorina lost her job partially as a result of that scam.”

Rob Enderle

Free Anti-Phishing Training from Sacha Baron Cohen http://itbusinessedge.com/blogs/unfiltered-opinion/free-anti-phishing-training-from-sacha-baron-cohen.html in IT Business Edge (17 July 2018)

“[T]he litigation between Qualcomm and Apple/Intel … is weird. What makes it weird is that Intel appears to think that by helping Apple drive down Qualcomm prices, it will gain an advantage, but since its only value is as a lower cost, lower performing, alternative to Qualcomm's modems, the result would be more aggressively priced better alternatives to Intel's offerings from Qualcomm/Broadcom, wiping Intel out of the market. On paper, this is a lose/lose for Intel and even for Apple. The lower prices would flow to Apple competitors as well, lowering the price of competing phones. So, Apple would not get a lasting benefit either.”

Rob Enderle

Broadcom/Qualcomm Merger: A Train Wreck in Slow Motion http://itbusinessedge.com/blogs/unfiltered-opinion/broadcomqualcomm-merger-a-train-wreck-in-slow-motion.html in IT Business Edge (1 March 2018)