“It's a purging of sorts. Like, when you're all done doing your laundry and it's fresh and bright, but washing the clothes, you wouldn't want to get in while it's spinning around.”

“We've created a range of clothing which is almost like a prescription from the doctor. Our clothes do the same thing. If you're not happy with your bum, then there's a coat that's going to hide it. If you want to create a waist, there's a dress that's going to do that for you too. We've designed it very much around the female body.”

“In my early 20s, I didn't know who I was or what I wanted. And if you're just getting to know yourself while you're in a serious relationship—well, it's almost like when you go through clothing phases where it's all Banana Republic all the time, and then it's something else. It's like you're trying on different personalities to see what fits, but there is that real you in there somewhere.”

“What do you mean you washed my three-piece hemp suit in the laundry?”

“If you're the sort of person who likes absolutes, you want them even if all your other convictions change.”

“You know you're getting old when you stoop to tie your shoelaces and wonder what else you could do while you're down there.”

“Well…like, when you're born, you're a little baby, you're wrinkly and stuff, when you get older you sort of morph into a baby again…”

“Now they show you how detergents take out bloodstains, a pretty violent image there. I think if you've got a T-shirt with a bloodstain all over it, maybe laundry isn't your biggest problem. Maybe you should get rid of the body before you do the wash.”

“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”

“Do you want to make a point or do you want to make a change? do you want to get something off your chest, or do you want to get something done?”