Quotes from book
Confessions of an Advertising Man

Name: Confessions of an Advertising Man
Author: David Ogilvy

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections:

“Where people aren’t having any fun, they seldom produce good work.”

David Ogilvy book Confessions of an Advertising Man

Source: Confessions of an Advertising Man

“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

David Ogilvy book Confessions of an Advertising Man

Source: Confessions of an Advertising Man, p. 96 (Ballantine Books)

“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”

David Ogilvy book Confessions of an Advertising Man

Confessions of an Advertising Man, p. 87 (Ballantine Books)