“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”

—  David Ogilvy, book Confessions of an Advertising Man

Confessions of an Advertising Man, p. 87 (Ballantine Books)

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David Ogilvy12
Advertising executive 1911–1999

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