Walter Dill Scott Quotes

Walter Dill Scott was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising. Wikipedia  

✵ 1. May 1869 – 24. September 1955
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Walter Dill Scott: 12   quotes 0   likes

Famous Walter Dill Scott Quotes

“An efficient and contented employee has a positive money value to any employer. To hold him and keep him efficient, his personal comfort and needs should be considered in every way not detrimental to the company's interests.”

Walter Dill Scott, "The Psychology of Business - Wages," in: System, (18) (Dec. 1910), p. 610. The first article appeared in XVII

“Mental attitude is more important than mental capacity”

Attributed to Walter Dill Scott in: ‎Sterling W. Sill Benson (1974). That ye might have life. p. 274

“Success or failure in business is caused more by mental attitude even than by mental capacity.”

Source: Increasing Human Efficiency in Business, 1911, p. 134

Walter Dill Scott Quotes

“Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts.”

Source: Influencing men in business, 1911, p. 133
Context: Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts. In monarchies this instinct is regarded as a mere tendency to imitate royalty. In America, with no such excuse, the eagerness with which we attempt to secure merchandise used by the "swell and swagger" is absurd, but it makes it possible for the advertiser to secure more responses than might otherwise be possible.. As an illustration of this fact we need but to look at the successful advertisements of clothing, automobiles, etc. The quality of the goods themselves does not seem to be so important as the apparent prestige given by the possession of the goods.

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