Walter Dill Scott: Man

Walter Dill Scott was President of Northwestern university and psychologist. Explore interesting quotes on man.
Walter Dill Scott: 24 quotes0 likes

“Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible.”

Walter Dill Scott

Source: The Theory of Advertising, 1903, p. 59

“Advertising is a serious thing with the businessman of to-day. It is estimated that the businessmen of the United States are spending $600,000,- a year in printed forms of advertising. Furthermore one authority claims that seventy-five per cent, of all this is unprofitable. Every business man is anxious that no part of these unprofitable advertisements shall fall to his lot. The enormity of the expense, the keenness of competition, and the great liability of failure has awakened the advertising world to the pressing need for some basis of assurance in its hazardous undertakings.”

Walter Dill Scott

Source: The Theory of Advertising, 1903, p. 2

“During the last few decades the business world has brought about a complete revolution in the methods of manufacturing, distributing and selling goods. That the revolution is beneficial and important no businessman will deny. But however important'these things? are, the business man realizes that his most pressing problem is methods of influencing and handling men rather than things:
The young man looking forward to a career sees that the man who has unusual ability in handling men is sure to attain the position of superintendent or manager; but that the man who has great cunning in handling material things is not thereby assured of a position above that of a skilled mechanic.”

Walter Dill Scott

Source: Influencing men in business, 1911, p. 9; Chapter 1 Introduction, lead paragraph

“The man with the proper imagination is able to conceive of any commodity in such a way that it becomes an object of emotion to him and to those to whom he imparts his picture, and hence creates desire rather than a mere feeling of ought.”

Walter Dill Scott

Source: Influencing men in business, 1911, p. 134