Bruce Fairchild Barton Quotes (15 quotes)

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The Man Nobody Knows

Bruce Fairchild Barton

Bruce Fairchild Barton: 15 quotes1 like

Famous Bruce Fairchild Barton Quotes

“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.”

Bruce Fairchild Barton

As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears

“What a curious phenomenon it is, that you can get men to die for the liberty of the world, who will not make the little sacrifice that is needed to free themselves from their own individual bondage.”

Bruce Fairchild Barton

"The Fine, Rare Habit of Learning to Do Without", Every Week magazine, as quoted in http://adventistdigitallibrary.org/islandora/object/adl:352018/datastream/PDF/view The Advent Review and Sabbath Herald, Vol 95, No 31, 1 August 1918, pp. 18-19

“A man may be down, but he is never out.”

Bruce Fairchild Barton

A slogan Barton wrote for the Salvation Army

“I had never thought of advertising as a life work, though I had on the side, written some very successful copy.”

Bruce Fairchild Barton

As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox

“He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.”

Bruce Fairchild Barton

Stephen R. Fox, summarizing Barton's beliefs regarding Jesus, in The Mirror Makers : A History of American Advertising and Its Creators (1984); this has been quoted as if it were a statement of Barton's.
Misattributed

“Sometimes when I consider what tremendous consequences come from little things... I am tempted to think... there are no little things.”

Bruce Fairchild Barton

Bruce Fairchild Barton Quotes about people

“Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.”

Bruce Fairchild Barton book The Man Nobody Knows

On the teachings of Jesus, in Ch. 5 : His Advertisements
The Man Nobody Knows (1924)

“Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

“The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.”

Bruce Fairchild Barton

"There are Two Seas" http://www.ciadvertising.org/student_account/spring_01/adv382j/suz/two_seas.htm, McCall's magazine (1928); reprinted in the Reader's Digest (1946) <br class="br">Context: There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.

“It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 4 : His Method