Bruce Fairchild Barton: Advertising

Bruce Fairchild Barton was American author, politician and advertising executive. Explore interesting quotes on advertising.
Bruce Fairchild Barton: 30 quotes1 like

“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.”

Bruce Fairchild Barton

As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears

“I had never thought of advertising as a life work, though I had on the side, written some very successful copy.”

Bruce Fairchild Barton

As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox

“Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

“Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

“Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.”

Bruce Fairchild Barton

BBDO Newsletter (1966)