Quotes from book
The Man Nobody Knows

Name: The Man Nobody Knows
Author: Bruce Fairchild Barton

The Man Nobody Knows is the second book by the American author and advertising executive Bruce Fairchild Barton. In it, Barton presents Jesus as "[t]he Founder of Modern Business," in an effort to make the Christian story accessible to businessmen of the time.When published in 1925, The Man Nobody Knows topped the nonfiction bestseller list, and was one of the best-selling non-fiction books of the 20th century.

“Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.”

Bruce Fairchild Barton book The Man Nobody Knows

On the teachings of Jesus, in Ch. 5 : His Advertisements
The Man Nobody Knows (1924)

“Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

“Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 5 : His Advertisements

“It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.”

Bruce Fairchild Barton book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 4 : His Method