“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them; disagree with them; glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”

— Jack Kerouac

Used in the Apple "Think Different" marketing campaign and sometimes attributed to Kerouac on the internet, perhaps because it evokes his famous quote from On the Road: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes "Awww!"" The original script was actuality written by Rob Siltanen with participation of Lee Clow. In "The Real Story Behind Apple's 'Think Different' Campaign" in Forbes (14 December 2011) http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ Rob Siltanen states: "I wrote everything..." "I shared my scripts with Lee, and he thought they were good. He made a couple tweaks..."
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Jack Kerouac 266

American writer 1922–1969

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“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Apple Inc. "Think different" advertising company.
2000s

“One night at Socko and a year of probation were no comparison to the punishment at home. My rehabilitation was one of the fastest in adolescent history. I had it coming, and it taught me that moral rehab is possible. I behaved during my term of probation and stopped all of my criminal activity. But I would always retain my strong impulse to challenge authority and to think and act on my own whenever possible. There is room for such types in America, even in the disciplined confines of the United States Army. I’m a big believer in the value of unconventional men and women. They are the innovators and risk takers. Apple, one of the world’s most creative and successful high-tech companies, lives by the vision of transformation through exception. “Here’s to the crazy ones,” Apple’s campaign says. “The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” If you talk to my colleagues, they’ll tell you that I’m cut from the same cloth. My military biography starts badly. I was a miserable dropout in my freshman year of college (1.2 GPA), enlisted in a delayed-entry Marine Corps program, went to work as a lifeguard at a local beach, and then came the first of several miracles: an Army ROTC scholarship. Little did I know that my rebellious activities, such as skipping class and sundry other mistakes, would lead me to playing basketball (which I was very good at) with an ROTC instructor who saw something in me. Not only that, he took surprising initiative.”

Michael T. Flynn (1958) 25th United States National Security Advisor

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“The thing about people who are truly and malignantly crazy: their real genius is for making the people around them think theyare crazy. In military science this is called Psy-Ops, for your info.”

David Foster Wallace book Infinite Jest

Source: Infinite Jest

“Obsessing about things is important, and things really do matter, but if you can't let go of them, you'll end up crazy.”

Linus Torvalds (1969) Finnish-American software engineer and hacker

Linus Torvalds - Slashdot Interview, Torvalds, Linus, 2012-10-11, 2012-10-11 http://meta.slashdot.org/story/12/10/11/0030249/linus-torvalds-answers-your-questions,
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