“The one rule for pleasing: whet the appetite, keep people hungry.”

— Baltasar Gracián, book The Art of Worldly Wisdom

Única regla de agradar: coger el apetito picado con el hambre con que quedó.
Maxim 299 (p. 168)
The Art of Worldly Wisdom (1647)

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Baltasar Gracián31

Spanish Jesuit and baroque prose writer and philosopher 1601–1658

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“The one rule for pleasing: whet the appetite, keep people hungry.”

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