Herbert A. Simon Quotes

Herbert Alexander Simon was an American political scientist, economist, sociologist, psychologist, and computer scientist whose research ranged across the fields of cognitive psychology, cognitive science, computer science, public administration, economics, management, philosophy of science, sociology, and political science, unified by studies of decision-making.

Simon was among the pioneers of several of today's important scientific domains, including artificial intelligence, information processing, decision-making, problem-solving, organization theory, complex systems, and computer simulation of scientific discovery. He coined the terms bounded rationality and satisficing, and was among the earliest to analyze the architecture of complexity and to propose a preferential attachment mechanism to explain power law distributions.

Simon received many top-level honors in life, including the Nobel Memorial Prize in Economic Sciences in 1978 and the Turing Award in 1975. He also received honorary degrees from various universities, such as from Harvard University. As of 2016, Simon was the most cited person in Artificial Intelligence and Cognitive Psychology on Google Scholar. With almost a thousand highly cited publications, he was one of the most influential social scientists of the twentieth century.

For many years he held the post of Richard King Mellon Professor at Carnegie Mellon University As a testament to his interdisciplinary approach, Simon was affiliated with such varied Carnegie Mellon departments as the School of Computer Science, Tepper School of Business, departments of Philosophy, Social and Decision Sciences, and Psychology.

✵ 15. June 1916 – 9. February 2001
Herbert A. Simon photo

Works

Administrative Behavior
Herbert A. Simon
Herbert A. Simon: 58   quotes 4   likes

Famous Herbert A. Simon Quotes

“For almost every principle one can find an equally plausible and acceptable contradictory principle.”

Simon, Herbert A. "The proverbs of administration." Public Administration Review 6.1 (1946): 53-67.
1940s-1950s
Context: Most of the propositions that make up the body of administrative theory today share, unfortunately, this defect of proverbs. For almost every principle one can find an equally plausible and acceptable contradictory principle.

“… a wealth of information creates a poverty of attention…”

Simon, H. A. (1971) "Designing Organizations for an Information-Rich World" in: Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore. MD: The Johns Hopkins Press. pp. 40–41.
1960s-1970s
Context: In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert A. Simon Quotes about behavior

Herbert A. Simon: Trending quotes

Herbert A. Simon Quotes

“The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.”

Variant: The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.
Source: 1940s-1950s, Administrative Behavior, 1947, p. 198.

“The world you perceive is drastically simplified model of the real world.”

Source: 1940s-1950s, Administrative Behavior, 1947, p. xxvi.

“Over Christmas, Allen Newell and I created a thinking machine.”

Simon (1956) quoted on CMU Libraries: Problem Solving Research http://shelf1.library.cmu.edu/IMLS/MindModels/problemsolving.html
1940s-1950s

“We need to augment and amend the existing body of classical and neoclassical economic theory to achieve a more realistic picture of economic process.”

Herbert A. Simon (1986) in Preface to: Gilad & Kaish (eds.), Handbook of Behavioral Economics, p. xvi.
1980s and later

“The behaviour of individuals is the tool with which the organisation achieves its targets.”

Source: 1940s-1950s, Administrative Behavior, 1947, p. 108.

“The criterion of efficiency dictates that choice of alternatives which produces the largest result for the given application of resources.”

Simon (1945, p. 179); As cited in: Harry M. Johnson (1966) Sociology: A Systematic Introduction. p. 287.
1940s-1950s

“Rationality requires a choice among all possible alternative behaviors. In actual behavior, only a very few of all these possible alternatives come to mind.”

Source: 1940s-1950s, Administrative Behavior, 1947, p. 79; As cited in: Terry Winograd, ‎Fernando Flores (1986) Understanding Computers and Cognition: A New Foundation for Design. p. 21.

“The techniques of the practitioner are usually called 'synthetic'. He designs by organizing known principles and devices into larger systems.”

Simon (1945, p. 353); As cited in: Philosophy of Technology and Engineering Sciences (2009) p. 425.
1940s-1950s

“Now the salient characteristic of the decision tools employed in management science is that they have to be capable of actually making or recommending decisions, taking as their inputs the kinds of empirical data that are available in the real world, and performing only such computations as can reasonably be performed by existing desk calculators or, a little later electronic computers. For these domains, idealized models of optimizing entrepreneurs, equipped with complete certainty about the world - or, a worst, having full probability distributions for uncertain events - are of little use. Models have to be fashioned with an eye to practical computability, no matter how severe the approximations and simplifications that are thereby imposed on them…
The first is to retain optimization, but to simplify sufficiently so that the optimum (in the simplified world!) is computable. The second is to construct satisficing models that provide good enough decisions with reasonable costs of computation. By giving up optimization, a richer set of properties of the real world can be retained in the models… Neither approach, in general, dominates the other, and both have continued to co-exist in the world of management science.”

Source: 1960s-1970s, "Rational decision making in business organizations", Nobel Memorial Lecture 1978, p. 498; As cited in: Arjang A. Assad, ‎Saul I. Gass (2011) Profiles in Operations Research: Pioneers and Innovators. p. 260-1.

“In view of the dramatic effects that alternative representations may produce on search and recognition processes, it may seem surprising that the differential effects on inference appear less strong. Inference is largely independent of representation if the information content of the two sets of inference rules [one operating on diagrams and the other operating on verbal statements] is equivalent—i. e. the two sets are isomorphs as they are in our examples”

Source: 1980s and later, "Why a diagram is (sometimes) worth ten thousand words," (1987), p. 71, as cited in: Bauer, Malcolm I., and Philip N. Johnson-Laird. " How diagrams can improve reasoning http://mentalmodels.princeton.edu/papers/1993diags%26reasoning.pdf." Psychological Science 4.6 (1993): 372-378.

“Economic man deals with the "real world" in all its complexity. Administrative man recognizes that the world he perceives is a drastic simplified model… He makes his choices using a simple picture of the situation that takes into account just a few of the factors that he regards as most relevant and crucial.”

Source: 1940s-1950s, Administrative Behavior, 1947, p. xxix; As cited in: Jesper Simonsen (1994) Administrative Behavior: How Organizations can be Understood in Terms of Decision Processes http://jespersimonsen.dk/Downloads/Simon-introduction.pdf. Roskilde Universitet.

“Since my world picture approximates reality only crudely, I cannot aspire to optimize anything; at most, I can aim at satisficing. Searching for the best can only dissipate scarce cognitive resources; the best is the enemy of the good.”

p.361
Source: 1980s and later, Models of my life, 1991, p. 361; As cited in Ronald J. Baker (2010) Implementing Value Pricing: A Revolutionary Business Model for Professional Firms. p. 122.

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