“CHOOSING WELL IS DIFFICULT, AND MOST DECISIONS HAVE SEVERAL different dimensions.”
The Paradox of Choice: Why More Is Less
Barry Schwartz is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He frequently publishes editorials in The New York Times applying his research in psychology to current events.
Schwartz's research addresses morality, decision-making and the inter-relationships between science and society.
His books criticize modern western society, illuminating the underlying psychological plagues of our time.
Wikipedia
“CHOOSING WELL IS DIFFICULT, AND MOST DECISIONS HAVE SEVERAL different dimensions.”
The Paradox of Choice: Why More Is Less
The Paradox of Choice, Google TechTalks http://video.google.com/videoplay?docid=6127548813950043200# (April 27, 2006)
Source: The Paradox of Choice (2004)
The Paradox of Choice (2004)
“[W]e now face a demand to make choices that is unparalleled in human history.”
The Paradox of Choice (2004)
“Filtering out extraneous information is one of the basic functions of our consciousness.”
The Paradox of Choice (2004)
The Paradox of Choice (2004)
The Paradox of Choice (2004)