Barry Schwartz: Quotes about the decision

Barry Schwartz is American psychologist. Explore interesting quotes on decision.

Barry Schwartz: 34 quotes0 likes

“CHOOSING WELL IS DIFFICULT, AND MOST DECISIONS HAVE SEVERAL different dimensions.”

The Paradox of Choice: Why More Is Less

“[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

Source: The Paradox of Choice (2004)

“A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]hen face with overwhelming choice, we... become "pickers,"... we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

Source: The Paradox of Choice (2004)