Quotes from book
The Paradox of Choice: Why More Is Less

Name: The Paradox of Choice: Why More Is Less
Author: Barry Schwartz

Barry Schwartz

“[W]e should make an effort to limit how much we think about the attractive features of options we reject.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]e must decide which choices in our lives really matter and focus our time and energy there, letting many other opportunities pass us by.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

Source: The Paradox of Choice (2004)

“Having too many choices produces psychological distress, especially when combined with regret, concern about status, adaptation, social comparison, and perhaps most important, the desire to have the best of everything—to maximize.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]e now face a demand to make choices that is unparalleled in human history.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[C]hoice in many facets of our life has gone from implicit and often psychologically unreal to explicit and psychologically very real.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“Identity is much less a thing people "inherit" than it used to be.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[C]osmetic surgery is slowly shifting from being a procedure that people gossip about to being a commonplace tool for self-improvement.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“Ask yourself what is the point of advertising prescription drugs... Clearly they... expect we will... demand that our doctors write the prescriptions.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“Filtering out extraneous information is one of the basic functions of our consciousness.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“People are shopping more now but enjoying it less.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[I]ncreased choice among goods and services may contribute little or nothing to the kind of freedom that counts. ...[I]t may impair freedom by taking time and energy we'd be better off devoting to other matters.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]hen face with overwhelming choice, we... become "pickers,"... we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

Source: The Paradox of Choice (2004)

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