Barry Schwartz: Making

Barry Schwartz is American psychologist. Explore interesting quotes on making.

Barry Schwartz: 34 quotes0 likes

“There is in American society, not only the the American society but more here than anywhere else, what I have come to call the official syllogism and this is a set of assumptions that we have about well-being and about how society should be organized that runs so deep that I think we don't realize we make them. And the only time you start to notice that you make them is when you can start to accumulate evidence that they are wrong. So what is this official syllogism?First, we all think that the more freedom people have, the more welfare they have. How could you think otherwise? This is [a] no-brainer. What argument could you make to suggest that there is anything wrong with this assumption?The second thing we think is that the more choice people have, the more freedom they have. What does freedom mean if not choice?”

The Paradox of Choice, Google TechTalks http://video.google.com/videoplay?docid=6127548813950043200# (April 27, 2006)

“[W]e should make an effort to limit how much we think about the attractive features of options we reject.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]e now face a demand to make choices that is unparalleled in human history.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

The Paradox of Choice (2004)

“[W]hen face with overwhelming choice, we... become "pickers,"... we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.”

Barry Schwartz book The Paradox of Choice: Why More Is Less

Source: The Paradox of Choice (2004)