“I think what TikTok has done with Gen Z and teaching people how to cook is just make it more relatable.”

—  Eitan Bernath

Source: "TikTok, the Fastest Way on Earth to Become a Food Star" https://www.nytimes.com/2021/05/24/dining/tiktok-food.html, The New York Times (24 May 2021).

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American entertainer and chef 2002

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