“You are born into a generation that defines who you are more than you can imagine. Your generation wants to separate itself from the previous one and set a new tone for the world. In the process, it forms certain tastes, values, and ways of thinking that you as an individual internalize. As you get older, these generational values and ideas tend to close you off from other points of view, constraining your mind. Your task is to understand as deeply as possible this powerful influence on who you are and how you see the world. Knowing in depth the spirit of your generation and the times you live in, you will be better able to exploit the zeitgeist. You will be the one to anticipate and set the trends that your generation hungers for. You will free your mind from the mental constraints placed on you by your generation, and you will become more of the individual you imagine yourself to be, with all the power that freedom will bring you.”

“You are the only person who thinks in your mind! You are the power and authority in your world.”

“You are confused, because you believe that you are in the world, not the world in you. Who came first – you or your parents? You imagine that you were born at a certain time and place, that you have a father and a mother, a body and a name. This is your sin and your calamity! (…)”

“Your right arm is useful in the battle; but when it comes to thinking you need my guidance. You have force without intelligence; while mine is the care for to-morrow. You are a good fighter; but is I who help Atrides select the time of fighting. Your value is in your body only; mine, in mind. And, as much as he who directs the ship surpasses him who only rows it, as much as the general exceeds the common soldier, so much greater am I than you. For in these bodies of ours the heart is of more value than the hand; all our real living is in that.”
Tibi dextera bello utilis: ingenium est, quod eget moderamine nostro; tu vires sine mente geris, mihi cura futuri; tu pugnare potes, pugnandi tempora mecum eligit Atrides; tu tantum corpore prodes, nos animo; quantoque ratem qui temperat, anteit remigis officium, quanto dux milite maior, tantum ego te supero; nec non in corpore nostro pectora sunt potiora manu: vigor omnis in illis.

“People don't change. If anything, you get more set in your ways as you get older, not less”

“Whatever you describe to another person is also a revelation of who you are and who you think you are. You can not describe anything without betraying your point of view, your aspirations, your fears, your hopes. Everything.”

“Your most precious, valued possessions and your greatest powers are invisible and intangible. No one can take them. You, and you alone, can give them. You will receive abundance for your giving. The more you give — the more you will have!”

“If you’ll dare to take your mind off your troubles, get your mind off your own needs and, instead, seek to be a blessing to other people, God will do more for you than you could even ask or think.”

“It took untold generations to get you where you are. A little gratitude might be in order. If you’re going to insist on bending the world to your way, you better have your reasons.”

“Either you think — or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you.”