Source: Gregor the Overlander
“Many of the things you can count, don't count. Many of the things you can't count, really count.”
“Not everything that can be counted counts, and not everything that counts can be counted.”
From William Bruce Cameron's Informal Sociology: A Casual Introduction to Sociological Thinking (1963), p. 13. The comment is part of a longer paragraph and does not appear in quotations in Cameron's book, and other sources http://www.google.com/search?hl=en&q=%22not%20everything%20that%20can%20be%20counted%20counts%22%20cameron&um=1&ie=UTF-8&tbo=u&tbs=bks:1&source=og&sa=N&tab=wp such as The Student's Companion to Sociology (p. 92) http://books.google.com/books?id=KMsB1GE8dBEC&lpg=PA92&dq=%22Not%20everything%20that%20can%20be%20counted%20counts%22&pg=PA92#v=onepage&q=%22Not%20everything%20that%20can%20be%20counted%20counts%22&f=false attribute the quote to Cameron. A number of recent books http://www.google.com/search?hl=en&tbo=p&tbs=bks:1&q=%22not+everything+that+can+be+counted%22+einstein+princeton&start=0&sa=N claim that Einstein had a sign with these words in his office in Princeton, but until a reliable historical source can be found to support this, skepticism is warranted. The earliest source on Google Books that mentions the quote in association with Einstein and Princeton is Charles A. Garfield's 1986 book Peak Performers: The New Heroes of American Business, in which he wrote on p. 156:
: Albert Einstein liked to underscore the micro/macro partnership with a remark from Sir George Pickering that he chalked on the blackboard in his office at the Institute for Advanced Studies at Princeton: "Not everything that counts can be counted, and not everything that can be counted counts."
Misattributed
“You must understand that ordinary efforts do not count; only superefforts count.”
In Search of the Miraculous (1949)
“Don’t count, feel! The only count I know, is Count Basie!”
when asked about her preference for six-count or eight-count in Lindy Hop http://www.it-must-schwing.de/wir-ueber-uns
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Attributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003) by Ken Abraham and Daniel Hart, p. 224 and other places, though no source attribution is given. It actually derives from an advertising campaign for Budweiser beer in the late 1930s.
Misattributed
Variant: Success is not final, failure is not fatal: it is the courage to continue that counts.
Source: http://quoteinvestigator.com/2013/09/03/success-final/
Source: Postcards from Ed: Dispatches and Salvos from an American Iconoclast
“The strides of humanity are slow, they can only be counted in centuries.”
Act II.
Dantons Tod (Danton's Death) (1835)
