„Success is not final, failure is not fatal: it is the courage to continue that counts.“

Attributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003) by Ken Abraham and Daniel Hart, p. 224 and other places, though no source attribution is given. It actually derives from an advertising campaign for Budweiser beer in the late 1930s.
Misattributed
Variant: Success is not final, failure is not fatal: it is the courage to continue that counts.
Source: http://quoteinvestigator.com/2013/09/03/success-final/

Adopted from Wikiquote. Last update Nov. 2, 2021. History
Winston S. Churchill photo
Winston S. Churchill602
Prime Minister of the United Kingdom 1874 - 1965

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„Success is not final; failure is not fatal: It is the courage to continue that counts in life.“

—  John

"It is better to fail in originality than to succeed in imitation."
"The road to success and the road to failure are almost exactly the same."
"Success usually comes to those who are too busy to be looking for it."
"Opportunities don’t happen. You create them."
"Don’t be afraid to give up the good to go for the great."
"I find that the harder I work, the more luck I seem to have."
"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed."
"Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better."
"Try not to become a man of success. Rather become a man of value."
"Never give in except to convictions of honor and good sense."
"Stop chasing the money and start chasing the passion."
"Success is walking from failure to failure with no loss of enthusiasm."
"I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite."
"Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success."
"If you are not willing to risk the usual, you will have to settle for the ordinary."
"The ones who are crazy enough to think they can change the world, are the ones that do."
"Do one thing every day that scares you."
"All progress takes place outside the comfort zone."
"People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy."
"Don't let the fear of losing be greater than the excitement of winning."
"If you really look closely, most overnight successes took a long time."
"The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere."
"The only limit to our realization of tomorrow will be our doubts of today."
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved."
"The way to get started is to quit talking and begin doing."
"The successful warrior is the average man, with laser-like focus."
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit."
"If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse."
"I cannot give you the formula for success, but I can give you the formula for failure--It is: Try to please everybody."
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
"Success isn’t just about what you accomplish in your life; it’s about what you inspire others to do."
"Fall seven times and stand up eight."
"Some people dream of success while others wake up and work."
"If you can dream it, you can do it."
"The difference between who you are and who you want to be is what you do."
"A successful man is one who can lay a firm foundation with the bricks that other throw at him."
"In order to succeed, your desire for success should be greater than your fear of failure."
"In order to succeed, we must first believe that we can."
"Many of life’s failures are people who did not realize how close they were to success when they gave up."
"Don’t be distracted by criticism. Remember--the only taste of success some people get is to take a bite out of you."
"The secret of success is to do the common thing uncommonly well."
"You know you are on the road to success if you would do your job, and not be paid for it."
"There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality."
"The secret to success is to know something nobody else knows."
"I failed my way to success."
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"I never did anything worth doing by accident, nor did any of my inventions come indirectly through accident, except the phonograph. No, when I have fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes."
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Jackie Speier photo

„I'm a big believer that success is never final and failure is never fatal.“

—  Jackie Speier American politician 1950

San Francisco Examiner, April 5, 2008 http://www.examiner.com/a-1322202~After_years_in_public_service__Speier_ready_for_seat_in_D_C_.html

John Wooden photo

„Failure is not fatal but failure to change might be.“

—  John Wooden American basketball coach 1910 - 2010

Wooden: A Lifetime of Observations and Reflections on and Off the Court (1997)

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„There's no success like failure, and failure's no success at all.“

—  Bob Dylan American singer-songwriter, musician, author, and artist 1941

Song lyrics, Bringing It All Back Home (1965), Love Minus Zero/No Limit

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„Courage only counts when you can count.“

—  Suzanne Collins, book Gregor the Overlander

Source: Gregor the Overlander

Winston S. Churchill photo
André Malraux photo
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„success is 99% failure“

—  Henry Ford American industrialist 1863 - 1947

Michael Jordan photo

„The key to success is failure“

—  Michael Jordan American retired professional basketball player and businessman 1963

Albert Einstein photo

„Failure is success in progress“

—  Albert Einstein German-born physicist and founder of the theory of relativity 1879 - 1955

Robert T. Kiyosaki photo
Winston S. Churchill photo

„Success consists of going from failure to failure without loss of enthusiasm“

—  Winston S. Churchill Prime Minister of the United Kingdom 1874 - 1965

Attribution debunked in Langworth's Churchill by Himself. The earliest close match located by the Quote Investigator is from the 1953 book How to Say a Few Words by David Guy Powers.
Misattributed
Variant: Success is the ability to go from one failure to another with no loss of enthusiasm.
Source: 1953, How to Say a Few Words by David Guy Powers, Quote p. 109, Doubleday & Company, Garden City, New York. Referenced by Quote Investigator http://quoteinvestigator.com/2014/06/28/success

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„If failure is not an option, then neither is success.“

—  Seth Godin American entrepreneur, author and public speaker 1960

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„I'm a raging success as a failure.“

—  Tod A American musician 1965

"7th Avenue Static", Psychopharmacology(July 10, 2001).
Lyrics, Firewater

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„To the eye of failure success is an accident.“

—  Ambrose Bierce American editorialist, journalist, short story writer, fabulist, and satirist 1842 - 1914

Source: Epigrams, p. 373

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„Failure is a necessary part of success.“

—  Alfredo Di Stéfano Argentine association football player 1926 - 2014

The Wit and Wisdom of Alfredo Di Stéfano Kindle Location 98.

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„Failure is inevitable. Success is elusive.“

—  Steven Spielberg American film director, screenwriter, producer, video game designer, and studio entrepreneur 1946

OM [citation needed]

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