“What we in industry learned in dealing with people is that people do not work just for money and that if you are trying to motivate, money is not the most effective tool.”
Source: Made in Japan (1986), p. 138.
Help us to complete the source, original and additional information
Akio Morita 47
Japanese businessman 1921–1999Related quotes

“Most people work just hard enough not to get fired and get paid just enough money not to quit.”
206

“Lost golden ages can be very effective tools for motivating people in the present.”
p.61

1990s, Rolling Stone interview (1994)

Source: Seven Great Statesmen in the Warfare of Humanity with Unreason (1915), p. 170

“When it comes to money, the only skill most people know is to work hard.”
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not!

"Copying Is Not Theft: Against Copyright Tyranny (by Nina Paley)" (25 March 2011) https://www.youtube.com/watch?v=l2p_BAjC7C8#t=25m21s<!-- Retrieved 27 February 2013 -->
Context: You don't deserve to be paid because you choose to do something that somebody else may, or may not, want. If you want to be paid for your work, you negotiate that beforehand. Otherwise I would just be walking around talking. Here I am talking now. "You owe me money", right? … It's up to you whether or not you want to do work with no contract. I think artists do need to do work with no contract, because what we're motivated by is not money. We're motivated by a need to express ourselves and to get our ideas out. That's the motivation. It turns out that when people like it they frequently will support you if you give them a means, but this is not a contract.

Source: How to Be Like Walt : Capturing the Magic Every Day of Your Life (2004), Ch. 6 : Triumph to Tragedy