“A good joke will sell quicker than a good poem, and, measured in sweat and blood, will bring better remuneration.”

—  Jack London

"Getting into Print", first published in 1903 in The Editor magazine
Context: Fiction pays best of all and when it is of fair quality is more easily sold. A good joke will sell quicker than a good poem, and, measured in sweat and blood, will bring better remuneration. Avoid the unhappy ending, the harsh, the brutal, the tragic, the horrible - if you care to see in print things you write. (In this connection don't do as I do, but do as I say.) Humour is the hardest to write, easiest to sell, and best rewarded... Don't write too much. Concentrate your sweat on one story, rather than dissipate it over a dozen. Don't loaf and invite inspiration; light out after it with a club, and if you don't get it you will nonetheless get something that looks remarkably like it.

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Jack London 77
American author, journalist, and social activist 1876–1916

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