“Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.”
Ogilvy on Advertising, p. 172
Help us to complete the source, original and additional information
David Ogilvy 12
Advertising executive 1911–1999Related quotes

“Never hold discussions with the monkey when the organ grinder is in the room.”

“His heart was as great as the world, but there was no room in it to hold the memory of a wrong.”
Greatness
Bartlett's Familiar Quotations, 10th ed. (1919)

“Wake up and smell the coffee
Is your cup half full or empty?”
"Come Out and Play" (20 November 2018) · YouTube audio https://www.youtube.com/watch?v=xXFdnHiGwos, co-written with Finneas O'Connell.
Singles (2017 - )

Call it a Loan (Browne, David Perry Lindley) Hold Out (1980)
“In a full heart there is room for everything. In an empty heart there is room for nothing.”
En una alma llena cabe todo y en una alma vacía no cabe nada.
Voces (1943)

memories of Princess Meredith about encountering the body of her father, Essus; p. 40
Merry Gentry series, A Stroke of Midnight (2005)