
Source: 1990s and beyond, A McLuhan Sourcebook (1995), p. 276
Source: 1970s, Take Today : The Executive as Dropout (1972), p. 47
Source: 1990s and beyond, A McLuhan Sourcebook (1995), p. 276
Source: 1960s, Hot & Cool (1967), p. 261
Source: "The duality of technology" 1992, p. 389; Abstract
[Sheyene Institute Founder`s Letter, http://www.aero-news.net/index.cfm?do=main.textpost&id=38c46884-5abc-491a-89aa-c9bb0b71195c]
Source: Philosophy and the Return to Self-Knowledge (1997), p. 178
Source: 1960s, The Gutenberg Galaxy (1962), p. 47
“Inevitably modern technology has polarized society. It has polluted the environment.”
We the People interview (1996)
Context: Inevitably modern technology has polarized society. It has polluted the environment. It has disabled very simple native abilities and made people dependent on objects... Like an automobile which makes the world inaccessible, when actually in Latin "automobile" means "using your feet to get somewhere." The automobile makes it unthinkable. I was recently told, "You're a liar!" when I said to somebody I walked down the spine of the Andes. Every Spaniard in the sixteenth, seventeenth century did that. The idea that somebody could just walk! He can jog perhaps in the morning, but he can't walk anywhere! The world has become inaccessible because we drive there.
Quoted from "Frail Reeds in a Harsh World". New York: The American Museum of Natural History. Natural History. Journal of the American Museum of Natural History, Vol. LXXVIII No. 2, February, 1969, p. 44.
Rogers Commission Report (1986)
Context: Let us make recommendations to ensure that NASA officials deal in a world of reality in understanding technological weaknesses and imperfections well enough to be actively trying to eliminate them. They must live in reality in comparing the costs and utility of the Shuttle to other methods of entering space. And they must be realistic in making contracts, in estimating costs, and the difficulty of the projects. Only realistic flight schedules should be proposed, schedules that have a reasonable chance of being met. If in this way the government would not support them, then so be it. NASA owes it to the citizens from whom it asks support to be frank, honest, and informative, so that these citizens can make the wisest decisions for the use of their limited resources.
For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.