“When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized.”

“Technology has become our culture, our culture technology.”

Kevin Kelly (1952) American author and editor

“When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“No new choices are introduced by raising the specter of disaster. These become opportunities for swearing new allegiance to technology. The solution is to discover new technologies that will correct and modify the harm either potentially or already caused by present technologies.”

Donald Phillip Verene (1937) philosopher

“New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Each new technology is a reprogramming of sensory life.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“While political and cultural factors are important as explanations for differences in national technology policy and industrial practices, emergent trends in science, engineering and management are leading to new paradigms for high-technology innovation in both Japan and the United States.”

Lewis M. Branscomb (1926) physicist and science policy advisor

“Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.”

Akio Morita (1921–1999) Japanese businessman