“No new choices are introduced by raising the specter of disaster. These become opportunities for swearing new allegiance to technology. The solution is to discover new technologies that will correct and modify the harm either potentially or already caused by present technologies.”

“The potential of any new technology is always dissipated by its users involvement in its predecessors.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Because we are the cause of our environmental problems, we are the ones in control of them, and we can choose or not choose to stop causing them and start solving them. The future is up for grabs, lying in our own hands. We don’t need new technologies to solve our problems; while new technologies can make some contribution, for the most part we "just" need the political will to apply solutions already available.”

Jared Diamond book Collapse: How Societies Choose to Fail or Succeed

“New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“Each new technology is a reprogramming of sensory life.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

“As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.”

Donald A. Norman (1935) American academic

“As technology grows in power, its ability either to disrupt or to heal increases. We can destroy the planet more easily than we can heal the harm we have done so far. To heal, we have to move to new technologies, new social patterns, new types of consumer products, new ways of generating and spending wealth. Such changes will inevitably occur, whether they are brought by healing forethought or mindless destruction. The future will not be a repetition of the past.”

James Martin (author) (1933–2013) British information technology consultant and writer

“Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.”

Akio Morita (1921–1999) Japanese businessman