Steve Jobs: Thing

Steve Jobs

Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Context: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

“I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

Steve Jobs

2005-09, Address at Stanford University (2005)
Context: I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Steve Jobs

Apple Inc. "Think different" advertising company.
2000s

Motivational , People , World , Quotes

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.”

Steve Jobs

Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s

Problem , People , Feeling , Understanding

“It's easy to find people to do things. What's harder is to find people to tell you what should be done.”

Steve Jobs

Source: Lecture Steve Jobs gave in 1992 is a masterclass on conflict resolution. https://www.youtube.com/watch?v=gPPpo4jv4mU

People

“We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.”

Steve Jobs

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Context: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

Thinking

“I found that there were these incredibly great people at doing certain things, and that you couldn't replace one of these people with 50 average people. They could just do things that no number of average people could do.”

Steve Jobs

As quoted in Steve Jobs at 44, Time (Michael Krantz and Steve Jobs, Oct. 10, 1999) http://content.time.com/time/printout/0,8816,32207,00.html
1990s

People

“Rolling Stone: Nevertheless, you've often talked about how technology can empower people, how it can change their lives. Do you still have as much faith in technology today as you did when you started out 20 years ago?
Jobs: Oh, sure. It's not a faith in technology. It's faith in people.
Rolling Stone: Explain that.
Jobs: Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them. It's not the tools that you have faith in — tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.”

Steve Jobs

1990s

People , Faith , Change

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.
That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.”

Steve Jobs

Interview Steve Jobs: Visionary Entrepreneur by Santa Clara Valley Historical Association (1994) Steve Jobs: Visionary Entrepreneur http://www.siliconvalleyhistorical.org/#!steve-jobs-film/c1x1c, Silicon Valley Historical Association] Steve Jobs: Secrets of Life quote http://www.youtube.com/watch?v=kYfNvmF0Bqw, Santa Clara Valley Historical Association, YouTube]
1990s

Life , Money , People , World

“Rolling Stone: It's been 10 years since the PC revolution started. Rational people can debate about whether technology has made the world a better place –
Jobs: The world's clearly a better place. Individuals can now do things that only large groups of people with lots of money could do before. What that means is, we have much more opportunity for people to get to the marketplace — not just the marketplace of commerce but the marketplace of ideas. The marketplace of publications, the marketplace of public policy. You name it. We've given individuals and small groups equally powerful tools to what the largest, most heavily funded organizations in the world have. And that trend is going to continue. You can buy for under $10,000 today a computer that is just as powerful, basically, as one anyone in the world can get their hands on.”

Steve Jobs

1990s

Money , People , World , Idea

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

Steve Jobs

Interview with the New York Times (5 June 2007)
2000s

“Jobs: Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn’t been computer science, these people would have been doing amazing things in other fields. We all brought to this a sort of “liberal arts” air, an attitude that we wanted to pull the best that we saw into this field. You don’t get that if you are very narrow.
Cringley: How does the Web affect the economy?
Jobs: We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time. The reason Federal Express won over its competitors was its package-tracking system. For the company to bring that package-tracking system onto the Web is phenomenal. I use it all the time to track my packages. It's incredibly great. Incredibly reassuring. And getting that information out of most companies is usually impossible.
But it's also incredibly difficult to give information. Take auto dealerships. So much money is spent on inventory—billions and billions of dollars. Inventory is not a good thing. Inventory ties up a ton of cash, it's open to vandalism, it becomes obsolete. It takes a tremendous amount of time to manage. And, usually, the car you want, in the color you want, isn't there anyway, so they've got to horse-trade around. Wouldn't it be nice to get rid of all that inventory? Just have one white car to drive and maybe a laserdisc so you can look at the other colors. Then you order your car and you get it in a week.”

Steve Jobs

Robert X. Cringley for a Public Broadcasting System [PBS] television series, “Triumph of the Nerds” (1995), “The Lost Interview: Steve Jobs Tells Us What Really Matters” https://www.forbes.com/sites/stevedenning/2011/11/17/the-lost-interview-steve-jobs-tells-us-what-really-matters/#5cb0fc8e6c3a, Forbes, Steve Denning, Nov 17, 2011,
1990s

Money , People , World , Art

“Jobs: Let me compare it with IBM. How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Playboy: Are you saying that the people who made the PCjr don’t have that kind of pride in the product?
Jobs: If they did, they wouldn’t have turned out the PCjr.”

Steve Jobs

Steve Jobs, Playboy interview http://reprints.longform.org/playboy-interview-steve-jobs, Feb 1985
1980s

People , Beauty , Way , Thinking

“I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.”

Steve Jobs

On his expulsion from any position of authority at Apple, after having invited John Sculley to become CEO, as quoted in Playboy (September 1987)
1980s

Feeling , Chance

“Playboy: Then for now, aren't you asking home-computer buyers to invest $3000 in what is essentially an act of faith?
Jobs: In the future, it won't be an act of faith. The hard part of what we're up against now is that people ask you about specifics and you can't tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, "What are you going to be able to do with a telephone?" he wouldn't have been able to tell him the ways the telephone would affect the world. He didn't know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe. But remember that first the public telegraph was inaugurated, in 1844. It was an amazing breakthrough in communications. You could actually send messages from New York to San Francisco in an afternoon. People talked about putting a telegraph on every desk in America to improve productivity. But it wouldn't have worked. It required that people learn this whole sequence of strange incantations, Morse code, dots and dashes, to use the telegraph. It took about 40 hours to learn. The majority of people would never learn how to use it. So, fortunately, in the 1870s, Bell filed the patents for the telephone. It performed basically the same function as the telegraph, but people already knew how to use it. Also, the neatest thing about it was that besides allowing you to communicate with just words, it allowed you to sing.
Playboy: Meaning what?
Jobs: It allowed you to intone your words with meaning beyond the simple linguistics. And we're in the same situation today. Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won't work. The special incantations you have to learn this time are "slash q-zs" and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel—one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about. It's the first "telephone" of our industry. And, besides that, the neatest thing about it, to me, is that the Macintosh lets you sing the way the telephone did. You don't simply communicate words, you have special print styles and the ability to draw and add pictures to express yourself.”

Steve Jobs

Steve Jobs, Playboy, Feb 1985, as quoted in “Steve Jobs Imagines 'Nationwide' Internet in 1985 Interview” https://paleofuture.gizmodo.com/steve-jobs-imagines-nationwide-internet-in-1985-intervi-1671246589, Matt Novak, 12/15/14 2:20pm Paleofuture, Gizmodo.
1980s

People , World , Faith , Way

“If I were running Apple, I would milk the Macintosh for all it's worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”

Steve Jobs

As quoted in Fortune (19 February 1996)
1990s

War , Business , Time

“And one more thing…”

Steve Jobs

A phrase he has famously used in making announcements of products towards the end of many of his presentations, as quoted in "How to Wow 'Em Like Steve Jobs" in BusinessWeek magazine (6 April 2006) http://www.businessweek.com/smallbiz/content/apr2006/sb20060406_865110.htm
2000s