“Was George Orwell right about 1984?”
Keynote address at Apple's annual sales conference first introducing the Macintosh "1984" commercial, which ends with the announcer saying "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." (October 1983) - (online video) http://www.youtube.com/watch?v=lSiQA6KKyJo
1980s
Source: Lecture Steve Jobs gave in 1992 is a masterclass on conflict resolution. https://www.youtube.com/watch?v=gPPpo4jv4mU
“It's more fun to be a pirate than to join the Navy.”
At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future (1987), p. 157
As quoted or paraphrased in Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own (2009) by Robert Tuchman, p. 18
1980s
Variant: Why join the Navy . . . if you can be a pirate?
“It's like giving a glass of ice water to somebody in hell!”
On how Apple is the largest developer for Microsoft Windows due to the popularity of its iTunes software, at the All Things Digital Conference 5 (30 May 2007) http://www.engadget.com/2007/05/30/steve-jobs-live-from-d-2007/, on stage with Bill Gates, Kara Swisher and Walter Mossberg.
2000s
“We made the buttons on the screen look so good you'll want to lick them.”
On Mac OS X's Aqua user interface, as quoted in Fortune magazine (24 January 2000)
2000s
“Good artists copy; great artists steal.”
This is a favorite phrase of Jobs, but he is (mis)quoting Pablo Picasso. "Lesser artists borrow; great artists steal" is similarly attributed to Igor Stravinsky, but both sayings may well originate in T. S. Eliot's dictum http://en.wikisource.org/wiki/The_Sacred_Wood/Philip_Massinger: "Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn."
Misattributed
Interview in Macworld magazine (February 2004)
2000s
“Creativity is just connecting things.”
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Context: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
As quoted in Fortune (18 September 1995)
1990s
“Sometimes life hits you in the head with a brick. Don’t lose faith.”
2005-09, Address at Stanford University (2005)
Context: Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.
“I wish developing great products was as easy as writing a check.”
On why he delayed the Leopard OS in favor of developing the iPhone rather than hiring more developers, at the annual Apple stockholder's meeting (10 May 2007) as quoted in "Apple's Jobs brushes aside backdating concerns" at c|net News (10 May 2007) http://archive.is/20130628220833/http://news.com.com/2100-1041_3-6182965.html?part=rss&tag=2547-1_3-0-5&subj=news
Variant: I wish developing great products was as easy as writing a check … if so, then Microsoft would have great products.
As quoted in "Apple iPhone: more secrets revealed" (11 May 2007) http://www.tech.co.uk/computing/mac/news/apple-iphone-jobs-spills-more-secrets?articleid=1431998781
2005-09
Context: I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Apple Inc. "Think different" advertising company.
2000s
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Interview in WIRED magazine (February 1996)
1990s
Context: When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.
2005-09, Address at Stanford University (2005)
Context: I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
2005-09, Address at Stanford University (2005)
Context: Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
2005-09, Address at Stanford University (2005)
Context: When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
“It's not about money. It's about the people you have, how you're led, and how much you get it.”
As quoted in Fortune (9 November 1998); also quoted in "TIME digital 50" in TIME digital archive (1999) http://web.archive.org/web/20000612103032/http://www.time.com/time/digital/digital50/08.html
1990s
Context: Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.