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Reggie Fils-Aimé Quotes

Reginald Fils-Aimé is an American businessman and the current president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing. Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's E3 2004 press conference in May 2004.In April 2016, Nintendo's annual financial briefing for 2015–2016 fiscal year revealed major changes in management positioning within the company and all its regional offices. Starting from June 29, 2016, Fils-Aimé would be appointed as executive officer of Nintendo of America for one year, and subsequently reappointed every year under the approval of Nintendo's board of directors.

✵ 25. March 1961
Reggie Fils-Aimé photo
Reggie Fils-Aimé: 34 quotes2 likes

Famous Reggie Fils-Aimé Quotes

“If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.”

Reggie Fils-Aimé

Regarding Game Boy Micro
the creator of fortnite
On Nintendo's competitors
Source: E3 2005

“My body is ready.”

Reggie Fils-Aimé

Reggie making a declaration to the world before testing the Wii Fit. <br class="br">On Wii <br class="br">Source: E3 2007, YouTube http://www.youtube.com/watch?v=2Gc5cuekQto

“DS not only changes Nintendo, it changes our industry.”

Reggie Fils-Aimé

On Nintendo DS
Source: E3 2004

“Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2006

“Prepare to let your right brain run wild.”

Reggie Fils-Aimé

On Wii
Source: E3 2005 Press Conference

“Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2004

Reggie Fils-Aimé Quotes about the game

“Do you know anyone who's never watched TV, never seen a movie, never read a book? Of course not. So let me ask you one more question. Do you know someone, maybe even in your own family, who's never played a video game? I bet you do. How can this be? If we want to consider ourselves a true mass medium, if we want to grow as an industry, this has to change.”

Reggie Fils-Aimé

On market expansion <br class="br">Source: E3 2006 Press Conference, YouTube http://youtube.com/watch?v=O2kt3h8b6yE

“Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.”

Reggie Fils-Aimé

Regarding Sony's PSP
On Nintendo DS
Source: E3 2004

“I hope if we've done anything, it's to show you that this is a new day for Nintendo. We remain all about the game, all about the gamer, or in other words, all about you.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2004

“You came to LA this week to peek into the future. But if all you want is next generation, you're in the wrong place. Because what you'll see from Nintendo is not just 'next'. Instead, it's what's absolutely new. What we're unveiling is the next leap in gaming; to a place where playing is no longer just about looks--it's about the feel. Where it's no longer confined to just the few--it's about everyone. And most of all, the next leap is not about what you see, because what you see is not always what you get. The next leap is about playing, because playing is believing.”

Reggie Fils-Aimé

On Wii <br class="br">Source: E3 2006 Press Conference Opening Comments, YouTube http://youtube.com/watch?v=B8tK9qzSs3I

“There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.”

Reggie Fils-Aimé

On violence in video games <br class="br">Source: YouTube http://youtube.com/watch?v=J1PXHesXopE

“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.”

Reggie Fils-Aimé

On market expansion
Source: E3 2005

Reggie Fils-Aimé Quotes about the trip

“The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[…. ]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.”

Reggie Fils-Aimé

Addressing regulation in the gaming industry as well as criticism of video game violence by Jack Thompson <br class="br">On violence in video games <br class="br">Source: YouTube http://youtube.com/watch?v=ax2HY3KxWxc&amp;mode=related&amp;search=

“The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works…. for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen.”

Reggie Fils-Aimé

Source: E3 2006 Press Conference

“Part of my job is finding a way for you, the game experts, to have fun.”

Reggie Fils-Aimé

Source: E3 2004 Press Conference

Reggie Fils-Aimé Quotes

“To date, global sellthrough for Nintendo DS stands at over 5 million, or more than twice the level for the PSP. Now, I know what some of you are thinking: "Well, the PSP hasn't arrived in Europe yet." So we got there when we said we would, and they didn't. You know what? That's Sony's issue, not my problem.”

Reggie Fils-Aimé

On Nintendo DS <br class="br">Source: E3 2005, YouTube http://www.youtube.com/watch?feature=player_detailpage&amp;v=z36IEil4Kak#t=533s

“Let's face it. The bottom line of every E3 is simple: what's hot and what's not. Here's our take. What's hot is the feel of the game, the look is secondary. What's hot is the next leap, not just a small step. It's hot if it's disruptive, it's not if it's predictable. The future of our industry is inclusion, not exclusion. It's about the heat of emotion, not the chill of technology. We know that the future is right here. Wii and the DS represent the same thing: risk.”

Reggie Fils-Aimé

On Wii <br class="br">Source: E3 2006 Closing statements, YouTube http://www.youtube.com/watch?v=0zP8fiNFT4Q

“Are my competitors making some mistakes? Yes they are. But I'll tell you this: Sony is a formidable company and I respect them and I don't take them lightly. We have to do what we need to do, let them do what they're going to do. If they continue to make mistakes, that's their problem, not mine. We are focused on making sure that we are going to be successful.”

Reggie Fils-Aimé

On Nintendo&#x27;s competitors <br class="br">Source: next-gen.biz http://www.next-gen.biz/index.php?option=com_content&amp;task=view&amp;id=4193

“My name is Reggie, and I, am the creator of fortnite.”

Reggie Fils-Aimé

Source: E3 2007 Press Conference

“One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company. And there is another company out there who doesn't care what you do, as long as you do it on their operating system. We are not that company either.”

Reggie Fils-Aimé

Regarding Sony and Microsoft, respectively
On Nintendo's competitors
Source: E3 2004

“I like to think of it like buying a car. Admit it. Your left brain looks at a vehicle in terms of the numbers. What's the horsepower? The towing capacity? The 0-60? That's our competitor's approach. But your right brain is different. There's only one question out there: sitting behind the wheel, where will this baby take me? In other words, do you want to go just a little bit faster, down the same streets you've always driven, or down a new road, to places you've never seen before? That's the difference with Nintendo DS.”

Reggie Fils-Aimé

On Nintendo DS
Source: E3 2004

“Mr. Iwata, perhaps this year I can just take the names and you can kick the…. you know…”

Reggie Fils-Aimé

On &quot;kickin&#x27; ass and takin&#x27; names&quot; <br class="br">Source: E3 2006 Press Conference, Youtube http://www.youtube.com/watch?v=0zP8fiNFT4Q&amp;mode=related&amp;search=

“Being the puppet master, it's like running Nintendo of America.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2012

“If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place.”

Reggie Fils-Aimé

Source: E3 2005

“I am a legend, you know, I have to tell you a story about reggies splatoon 2. After E3, I immediately go into interviews and other meetings. I get a phone call from my son, who is now 16 years old, telling me, "Dad, you're famous. You got all these things on the web!" And I'm, like, "You're kidding me!" I didn't know what was going on. And we had all these fansites and all this information floating around. They called it the Reggielution and they called me the Reggienator. It was pretty fun.”

Reggie Fils-Aimé

Source: Youtube http://youtube.com/watch?v=jRNn8eStfRM<br>Commenting on his fanbase that arose following his appearance at E3 2004

“That's Sony's issue, not my problem.”

Reggie Fils-Aimé

In reference to PSP not having launched in Europe
On Nintendo's competitors
Source: E3 2005 Press Conference

“It's a new day. A new day for me, and a new day for Nintendo.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2004

“We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.”

Reggie Fils-Aimé

On market expansion
Source: E3 2005

“I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.”

Reggie Fils-Aimé

In reference to a suggestion by Microsoft&#x27;s Peter Moore that one could buy a Wii and an Xbox 360 for the price of a PlayStation 3 <br class="br">On Nintendo&#x27;s competitors <br class="br">Source: USA Today: Nintendo hopes Wii spells wiiner http://www.usatoday.com/tech/gaming/2006-08-14-nintendo-qa_x.htm

“Wii Fit is it.”

Reggie Fils-Aimé

Source E3 2007 press conference, Eurogamer http://www.eurogamer.net/article.php?article_id=79482 <br class="br">On Wii

“We want to thank everyone who wrote good things about it the day you heard it--both of you.”

Reggie Fils-Aimé

Joking about the reaction to the Wii's name when it was first announced
On Wii
Source: E3 2006

“Don't make me do it. I'll take your name.”

Reggie Fils-Aimé

Source of I am a legend before E3
On "kickin' ass and takin' names"

“Now I know many of you today walked in with numbers already swimming in your heads: 360, 16x9, 1080, 8.2 GHz. Well, we'd like to add one more number to the mix. And that number is two.”

Reggie Fils-Aimé

Reference to the big numbers in hardware power and specifications that Microsoft and Sony had mentioned about their upcoming video game consoles
'2' refers to Nintendo having sold two billion games since the NES
On Nintendo
Source: E3 2005 Press Event

“Mario sees himself in Nintendo DS, and he feels like flying.”

Reggie Fils-Aimé

On Nintendo DS
Source: E3 2004

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