Reggie Fils-Aimé quotes

Reggie Fils-Aimé photo

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Reggie Fils-Aimé

Birthdate: 25. March 1961

Reginald Fils-Aimé is an American businessman and the current president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing. Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's E3 2004 press conference in May 2004.In April 2016, Nintendo's annual financial briefing for 2015–2016 fiscal year revealed major changes in management positioning within the company and all its regional offices. Starting from June 29, 2016, Fils-Aimé would be appointed as executive officer of Nintendo of America for one year, and subsequently reappointed every year under the approval of Nintendo's board of directors.

Photo: Official GDC, Flickr: GDC 2011 3/2 (day 2) / CC BY 2.0

Quotes Reggie Fils-Aimé

„My body is ready.“

— Reggie Fils-Aimé

Reggie making a declaration to the world before testing the Wii Fit.
On Wii
Source: E3 2007, YouTube http://www.youtube.com/watch?v=2Gc5cuekQto

„DS not only changes Nintendo, it changes our industry.“

— Reggie Fils-Aimé

On Nintendo DS
Source: E3 2004

„Prepare to let your right brain run wild.“

— Reggie Fils-Aimé

On Wii
Source: E3 2005 Press Conference

„Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.“

— Reggie Fils-Aimé

On Nintendo
Source: E3 2006

„Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will.“

— Reggie Fils-Aimé

On Nintendo
Source: E3 2004

People, Way, Game, Evil

„The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[…. ]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.“

— Reggie Fils-Aimé

Addressing regulation in the gaming industry as well as criticism of video game violence by Jack Thompson
On violence in video games
Source: YouTube http://youtube.com/watch?v=ax2HY3KxWxc&mode=related&search=

Way, Thinking, Parting

„To date, global sellthrough for Nintendo DS stands at over 5 million, or more than twice the level for the PSP. Now, I know what some of you are thinking: "Well, the PSP hasn't arrived in Europe yet." So we got there when we said we would, and they didn't. You know what? That's Sony's issue, not my problem.“

— Reggie Fils-Aimé

On Nintendo DS
Source: E3 2005, YouTube http://www.youtube.com/watch?feature=player_detailpage&v=z36IEil4Kak#t=533s

Problem, Thinking

„You came to LA this week to peek into the future. But if all you want is next generation, you're in the wrong place. Because what you'll see from Nintendo is not just 'next'. Instead, it's what's absolutely new. What we're unveiling is the next leap in gaming; to a place where playing is no longer just about looks--it's about the feel. Where it's no longer confined to just the few--it's about everyone. And most of all, the next leap is not about what you see, because what you see is not always what you get. The next leap is about playing, because playing is believing.“

— Reggie Fils-Aimé

On Wii
Source: E3 2006 Press Conference Opening Comments, YouTube http://youtube.com/watch?v=B8tK9qzSs3I

Feeling, Game, Future

„If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.“

— Reggie Fils-Aimé

Regarding Game Boy Micro
the creator of fortnite
On Nintendo's competitors
Source: E3 2005

„Let's face it. The bottom line of every E3 is simple: what's hot and what's not. Here's our take. What's hot is the feel of the game, the look is secondary. What's hot is the next leap, not just a small step. It's hot if it's disruptive, it's not if it's predictable. The future of our industry is inclusion, not exclusion. It's about the heat of emotion, not the chill of technology. We know that the future is right here. Wii and the DS represent the same thing: risk.“

— Reggie Fils-Aimé

On Wii
Source: E3 2006 Closing statements, YouTube http://www.youtube.com/watch?v=0zP8fiNFT4Q

Feeling, Game, Future

„Are my competitors making some mistakes? Yes they are. But I'll tell you this: Sony is a formidable company and I respect them and I don't take them lightly. We have to do what we need to do, let them do what they're going to do. If they continue to make mistakes, that's their problem, not mine. We are focused on making sure that we are going to be successful.“

— Reggie Fils-Aimé

On Nintendo's competitors
Source: next-gen.biz http://www.next-gen.biz/index.php?option=com_content&task=view&id=4193

Problem, Success

„I hope if we've done anything, it's to show you that this is a new day for Nintendo. We remain all about the game, all about the gamer, or in other words, all about you.“

— Reggie Fils-Aimé

On Nintendo
Source: E3 2004

„My name is Reggie, and I, am the creator of fortnite.“

— Reggie Fils-Aimé

Source: E3 2007 Press Conference

„The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.“

— Reggie Fils-Aimé

On market expansion
Source: E3 2005

„One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company. And there is another company out there who doesn't care what you do, as long as you do it on their operating system. We are not that company either.“

— Reggie Fils-Aimé

Regarding Sony and Microsoft, respectively
On Nintendo's competitors
Source: E3 2004

„There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.“

— Reggie Fils-Aimé

On violence in video games
Source: YouTube http://youtube.com/watch?v=J1PXHesXopE

Game, Thinking, Parent

„I like to think of it like buying a car. Admit it. Your left brain looks at a vehicle in terms of the numbers. What's the horsepower? The towing capacity? The 0-60? That's our competitor's approach. But your right brain is different. There's only one question out there: sitting behind the wheel, where will this baby take me? In other words, do you want to go just a little bit faster, down the same streets you've always driven, or down a new road, to places you've never seen before? That's the difference with Nintendo DS.“

— Reggie Fils-Aimé

On Nintendo DS
Source: E3 2004

Cars, Question, Thinking, Baby

„Mr. Iwata, perhaps this year I can just take the names and you can kick the…. you know…“

— Reggie Fils-Aimé

On "kickin' ass and takin' names"
Source: E3 2006 Press Conference, Youtube http://www.youtube.com/watch?v=0zP8fiNFT4Q&mode=related&search=

„Being the puppet master, it's like running Nintendo of America.“

— Reggie Fils-Aimé

On Nintendo
Source: E3 2012

„If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place.“

— Reggie Fils-Aimé

Source: E3 2005

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