Reggie Fils-Aimé: Gaming

Reggie Fils-Aimé is American businessman. Explore interesting quotes on gaming.

Reggie Fils-Aimé: 68 quotes2 likes

“Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2004

“You came to LA this week to peek into the future. But if all you want is next generation, you're in the wrong place. Because what you'll see from Nintendo is not just 'next'. Instead, it's what's absolutely new. What we're unveiling is the next leap in gaming; to a place where playing is no longer just about looks--it's about the feel. Where it's no longer confined to just the few--it's about everyone. And most of all, the next leap is not about what you see, because what you see is not always what you get. The next leap is about playing, because playing is believing.”

Reggie Fils-Aimé

On Wii <br class="br">Source: E3 2006 Press Conference Opening Comments, YouTube http://youtube.com/watch?v=B8tK9qzSs3I

“Let's face it. The bottom line of every E3 is simple: what's hot and what's not. Here's our take. What's hot is the feel of the game, the look is secondary. What's hot is the next leap, not just a small step. It's hot if it's disruptive, it's not if it's predictable. The future of our industry is inclusion, not exclusion. It's about the heat of emotion, not the chill of technology. We know that the future is right here. Wii and the DS represent the same thing: risk.”

Reggie Fils-Aimé

On Wii <br class="br">Source: E3 2006 Closing statements, YouTube http://www.youtube.com/watch?v=0zP8fiNFT4Q

“I hope if we've done anything, it's to show you that this is a new day for Nintendo. We remain all about the game, all about the gamer, or in other words, all about you.”

Reggie Fils-Aimé

On Nintendo
Source: E3 2004

“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.”

Reggie Fils-Aimé

On market expansion
Source: E3 2005

“There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.”

Reggie Fils-Aimé

On violence in video games <br class="br">Source: YouTube http://youtube.com/watch?v=J1PXHesXopE

“Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.”

Reggie Fils-Aimé

Regarding Sony's PSP
On Nintendo DS
Source: E3 2004

“Do you know anyone who's never watched TV, never seen a movie, never read a book? Of course not. So let me ask you one more question. Do you know someone, maybe even in your own family, who's never played a video game? I bet you do. How can this be? If we want to consider ourselves a true mass medium, if we want to grow as an industry, this has to change.”

Reggie Fils-Aimé

On market expansion <br class="br">Source: E3 2006 Press Conference, YouTube http://youtube.com/watch?v=O2kt3h8b6yE

“We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.”

Reggie Fils-Aimé

On market expansion
Source: E3 2005

“I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.”

Reggie Fils-Aimé

In reference to a suggestion by Microsoft's Peter Moore that one could buy a Wii and an Xbox 360 for the price of a PlayStation 3 <br class="br">On Nintendo's competitors <br class="br">Source: USA Today: Nintendo hopes Wii spells wiiner http://www.usatoday.com/tech/gaming/2006-08-14-nintendo-qa_x.htm

“Part of my job is finding a way for you, the game experts, to have fun.”

Reggie Fils-Aimé

Source: E3 2004 Press Conference