Patrick Dixon Quotes

“Never has the future become so rapidly the past.”

“Institutional blindness is a major threat to the future of all corporations.”

“People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.”

“The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.”

“Take hold of your future or the future will take hold of you - be futurewise.”

“The key to understanding the future is one word: sustainability.”

“The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical”

“The future of marketing belongs to honest information, accurate data and clear claims based on truth.”

“Listen to your customers but don't (always) believe what they say - they know even less about the future than you.”

“Business strategy is the battleplan for a better future.”

“Business is the "art" of making money by selling things or services people want for more than their cost.”

“To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.”

“Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.”

“The first one hundred and fifty year old human being could be alive as a baby today.”

“When you have been close to death it makes you think about life.”

“Give people a convincing reason and they will lay down their very lives.”

“You cannot have strong leadership without passion.”

“In banking or insurance trust is the only thing you have to sell.”

“The larger the corporation, the greater the risk that you are flying blind.”

“Life's too short to sell things you don't believe in.”

“The future is about emotion: reactions to events are usually far more important than the events themselves.”

“Tribalism is the most powerful force in the world.”

“Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.”

“You can have the greatest strategy in the world, but what is the point if no one cares?”