“You can have the greatest strategy in the world, but what is the point if no one cares?”

— Patrick Dixon, book Building a Better Business

Building a Better Business (2005)

Adopted from Wikiquote. Last update June 3, 2021. History

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Patrick Dixon28

British futurist 1957

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Context: To master the virtue of the long sword is to govern the world and oneself, thus the long sword is the basis of strategy. The principle is "strategy by means of the long sword". If he attains the virtue of the long sword, one man can beat ten men. Just as one man can beat ten, so a hundred men can beat a thousand, and a thousand men can beat ten thousand. In my strategy, one man is the same as ten thousand, so this strategy is the complete warrior's craft.
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“You can have the greatest strategy in the world, but what is the point if no one cares?”

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Patrick Dixon28

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