Quotes from book
Building a Better Business

Name: Building a Better Business
Author: Patrick Dixon

How to build a better business by one of today's most influential business thinkers.

“Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Business is the "art" of making money by selling things or services people want for more than their cost.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“When you have been close to death it makes you think about life.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Give people a convincing reason and they will lay down their very lives.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“You cannot have strong leadership without passion.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“All the most powerful speeches ever made point to a better future.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Life's too short to sell things you don't believe in.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Business strategy is the battleplan for a better future.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“The future of marketing belongs to honest information, accurate data and clear claims based on truth.”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

“You can have the greatest strategy in the world, but what is the point if no one cares?”

Patrick Dixon book Building a Better Business

Building a Better Business (2005)

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