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C.K. Prahalad Quotes

Coimbatore Krishnarao Prahalad was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at University of Michigan Stephen M. Ross School of Business.

He was the co-author of "Core Competence of the Corporation" and "The Fortune at the Bottom of the Pyramid" , about the business opportunity in serving the Bottom of the Pyramid.

On 16 April 2010, Prahalad died at the age of 68 of a previously undiagnosed lung illness in San Diego, California. Wikipedia  

✵ 8. August 1941 – 16. April 2010
C.K. Prahalad photo

Works

The Fortune at the Bottom of the Pyramid
C.K. Prahalad: 11 quotes0 likes

Famous C.K. Prahalad Quotes

“The future lies with those companies who see the poor as their customers.”

C.K. Prahalad

C.K. Prahlad, cited in: Bibek Debroy, ‎Amir Ullah Khan (2004), Integrating the Rural Poor Into Markets. p. 17

“Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.”

C.K. Prahalad

C. K. Prahalad, cited in: Simone P. Joyaux (2011), Strategic Fund Development, p. 7

“BoP consumer problems cannot be solved with old technologies.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 26

“Strategy is about stretching limited resources to fit ambitious aspirations.”

C.K. Prahalad

C. K. Prahalad, cited in: Don Soderquist (2005), The Wal-Mart Way, p. 178

“I have no doubt that the elimination of poverty and deprivation is possible by 2020.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 138

“Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 22

C.K. Prahalad Quotes

“If your aspirations are not greater than your resources, you’re not an entrepreneur.”

C.K. Prahalad

C.K. Prahlad in: Art Kleiner, " The Life’s Work of a Thought Leader http://www.strategy-business.com/article/00043?gko=bcd57," in: Strategy & Business, August 9, 2010.

“Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.”

C.K. Prahalad

C. K. Prahalad, cited in: David A. Aaker (2001), Strategic Market Management, p. 76

“Executives are constrained not by resources but by their imagination.”

C.K. Prahalad

C.K. Prahalad in a column Harvard Business Review, April 2010.

“The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.”

C.K. Prahalad

C. K. Prahalad & Stuart L Hart, cited in: Jeffrey E. Garten (2002), The Politics of Fortune: A New Agenda for Business Leaders, p. 125

“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 25

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