C.K. Prahalad: Consumer

C.K. Prahalad was Indian academic. Explore interesting quotes on consumer.

C.K. Prahalad: 22 quotes0 likes

“BoP consumer problems cannot be solved with old technologies.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 26

“Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 22

“The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.”

C. K. Prahalad & Stuart L Hart, cited in: Jeffrey E. Garten (2002), The Politics of Fortune: A New Agenda for Business Leaders, p. 125

“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 25