C.K. Prahalad: Poor

C.K. Prahalad was Indian academic. Explore interesting quotes on poor.

C.K. Prahalad: 22 quotes0 likes

“The future lies with those companies who see the poor as their customers.”

C.K. Prahlad, cited in: Bibek Debroy, ‎Amir Ullah Khan (2004), Integrating the Rural Poor Into Markets. p. 17

“The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.”

C. K. Prahalad & Stuart L Hart, cited in: Jeffrey E. Garten (2002), The Politics of Fortune: A New Agenda for Business Leaders, p. 125

“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.”

C.K. Prahalad book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 25