“The future lies with those companies who see the poor as their customers.”
C.K. Prahlad, cited in: Bibek Debroy, Amir Ullah Khan (2004), Integrating the Rural Poor Into Markets. p. 17
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The Fortune at the Bottom of the Pyramid
C.K. Prahalad
C.K. Prahalad:
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Famous C.K. Prahalad Quotes
C. K. Prahalad, cited in: Simone P. Joyaux (2011), Strategic Fund Development, p. 7
“BoP consumer problems cannot be solved with old technologies.”
Source: The Fortune at the Bottom of the Pyramid, 2009, p. 26
“Strategy is about stretching limited resources to fit ambitious aspirations.”
C. K. Prahalad, cited in: Don Soderquist (2005), The Wal-Mart Way, p. 178
“I have no doubt that the elimination of poverty and deprivation is possible by 2020.”
Source: The Fortune at the Bottom of the Pyramid, 2009, p. 138
Source: The Fortune at the Bottom of the Pyramid, 2009, p. 22
C.K. Prahalad Quotes
“If your aspirations are not greater than your resources, you’re not an entrepreneur.”
C.K. Prahlad in: Art Kleiner, " The Life’s Work of a Thought Leader http://www.strategy-business.com/article/00043?gko=bcd57," in: Strategy & Business, August 9, 2010.
C. K. Prahalad, cited in: David A. Aaker (2001), Strategic Market Management, p. 76
“Executives are constrained not by resources but by their imagination.”
C.K. Prahalad in a column Harvard Business Review, April 2010.
C. K. Prahalad & Stuart L Hart, cited in: Jeffrey E. Garten (2002), The Politics of Fortune: A New Agenda for Business Leaders, p. 125
Source: The Fortune at the Bottom of the Pyramid, 2009, p. 25
