Quotes from book
Thinking, Fast and Slow

Thinking, Fast and Slow

Thinking, Fast and Slow is a best-selling book published in 2011 by Nobel Memorial Prize in Economic Sciences laureate Daniel Kahneman. It was the 2012 winner of the National Academies Communication Award for best creative work that helps the public understanding of topics in behavioral science, engineering and medicine.The book summarizes research that Kahneman conducted over decades, often in collaboration with Amos Tversky. It covers all three phases of his career: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness.The central thesis is a dichotomy between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical. The book delineates cognitive biases associated with each type of thinking, starting with Kahneman's own research on loss aversion. From framing choices to people's tendency to replace a difficult question with one which is easy to answer, the book highlights several decades of academic research to suggest that people place too much confidence in human judgement.The book also shares many insights from Kahneman's work with the Israel Defense Forces and with the various departments and collaborators that have contributed to his growth as a thinker and researcher.


Daniel Kahneman photo

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”

Source: Thinking, Fast and Slow (2011), Chapter 5, "Cognitive ease", page 62 (ISBN 9780141033570).

Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo

“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”

Source: Thinking, Fast and Slow (2011), Chapter 19, "The illusion of understanding", page 201 (ISBN 9780141033570).

Daniel Kahneman photo

“Nothing in life is as important as you think it is when you are thinking about it.”

Variant: Nothing in life is as important as you think it is when you are thinking about it.
Source: Thinking, Fast and Slow (2011), Chapter 38, "Thinking about life", page 402 (ISBN 9780141033570).

Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo

“Familiarity breeds liking.”

Source: Thinking, Fast and Slow

Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo
Daniel Kahneman photo

“Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”

Source: Thinking, Fast and Slow (2011), Chapter 3, "The lazy controller", page 46 (ISBN 9780141033570).

Daniel Kahneman photo
Daniel Kahneman photo

“I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”

"Bias, Blindness and How We Truly Think" (2011)
Source: Thinking, Fast and Slow
Context: An experiment about your next vacation will allow you to observe your attitude to your experiencing self: At the end of the vacation, all pictures and videos will be destroyed. Furthermore, you will swallow a potion that will wipe out all your memories of the vacation. How would this affect your vacation plans? How much would you be willing to pay for it, relative to a normally memorable vacation? My impression is that the elimination of memories greatly reduces the value of the experience.Imagine a painful operation during which you will scream in pain and beg the surgeon to stop. However, you are promised an amnesia-inducing drug that will wipe out any memory of the episode. Here again, my observation is that most people are remarkably indifferent to the pains of their experiencing self. Some say they don’t care at all. Others share my feeling, which is that I feel pity for my suffering self but not more than I would feel for a stranger in pain.I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.

Daniel Kahneman photo
Daniel Kahneman photo

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