“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”

—  Daniel Kahneman, book Thinking, Fast and Slow

Source: Thinking, Fast and Slow

Last update June 3, 2021. History

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Daniel Kahneman51
Israeli-American psychologist 1934

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