“Names have power.”

Interviewed on Entertainment Weekly http://ew.com/article/2016/12/06/your-name-makoto-shinkai-interview/
About Your Name

Source: The Name of the Wind (2007), Chapter 86, “The Fire Itself” (pp. 672-673)

The Post Office Girl (published posthumously in 1982)

The Humanist interview (2012)
Context: I think most social justice movements take the words that are used against them and make them good words. That’s partly how “black” came back into usage. Before we said “colored person,” or “Negro.” Then came “Black Power,” “Black Pride,” and “Black Is Beautiful” to make it a good word.
"Witch" was another word I remember reclaiming in the 1970s. There was a group called Women’s International Terrorist Conspiracy from Hell (WITCH). They all went down to Wall Street and hexed it. And Wall Street fell five points the next day; it was quite amazing! “Queer” and “gay” are other examples. … I think we all have the power to name ourselves. I try to call people what it is they wish to be called. But we can take the sting out of epithets and bad words by using them. Actually, I had done that earlier with “slut” because when I went back to Toledo, Ohio, which is where I was in high school and junior high school, I was on a radio show with a bunch of women. A man called up and called me “a slut from East Toledo,” which is doubly insulting because East Toledo is the wrong side of town. I thought, when I’d lived here I would have been devastated by this. But by this time I thought, you know, that’s a pretty good thing to be. I’m putting it on my tombstone: "Here lies the slut from East Toledo."

Unsourced variant or paraphrase: … We might have given it any name we wished: Abyss, Absolute Darkness, Absolute Light, Matter, Spirit, Ultimate Hope, Ultimate Despair, Silence. But never forget, it is we who give it a name.
The Saviors of God (1923)
Context: We have seen the highest circle of spiraling powers. We have named this circle God. We might have given it any other name we wished: Abyss, Mystery, Absolute Darkness, Absolute Light, Matter, Spirit, Ultimate Hope, Ultimate Despair, Silence.
But we have named it God because only this name, for primordial reasons, can stir our hearts profoundly. And this deeply felt emotion is indispensable if we are to touch, body with body, the dread essence beyond logic.
Within this gigantic circle of divinity we are in duty bound to separate and perceive clearly the small, burning arc of our epoch.

A Man From Lebanon: Nineteen Centuries Afterward
Jesus, The Son of Man (1928)
Context: Master, Master Poet,
Master of our silent desires,
The heart of the world quivers with the throbbing of your heart,
But it burns not with your song.
The world sits listening to your voice in tranquil delight,
But it rises not from its seat
To scale the ridges of your hills.
Man would dream your dream but he would not wake to your dawn
Which is his greater dream.
He would see with your vision,
But he would not drag his heavy feet to your throne.
Yet many have been enthroned in your name
And mitred with your power,
And have turned your golden visit
Into crowns for their head and sceptres for their hand.

The Poet (1830)
Context: There was no blood upon her maiden robes
Sunn'd by those orient skies;
But round about the circles of the globes
Of her keen
And in her raiment's hem was traced in flame
WISDOM, a name to shake
All evil dreams of power — a sacred name.
And when she spake,
Her words did gather thunder as they ran,
And as the lightning to the thunder
Which follows it, riving the spirit of man,
Making earth wonder,
So was their meaning to her words. No sword
Of wrath her right arm whirl'd,
But one poor poet's scroll, and with his word
She shook the world.

Source: Biographia Literaria (1817), Ch. I

Source: On Lies, Secrets, and Silence: Selected Prose, 1966-1978