“Success is not final, failure is not fatal: it is the courage to continue that counts.”

— Winston S. Churchill

Attributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003) by Ken Abraham and Daniel Hart, p. 224 and other places, though no source attribution is given. It actually derives from an advertising campaign for Budweiser beer in the late 1930s.
Misattributed
Variant: Success is not final, failure is not fatal: it is the courage to continue that counts.
Source: http://quoteinvestigator.com/2013/09/03/success-final/

Adopted from Wikiquote. Last update July 19, 2023. History

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Winston S. Churchill 601

Prime Minister of the United Kingdom 1874–1965

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