“[W]e should make an effort to limit how much we think about the attractive features of options we reject.”
The Paradox of Choice (2004)
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Barry Schwartz 17
American psychologist 1946Related quotes

Source: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Preface
1920s, Tractatus Logico-Philosophicus (1922)

Quoted in "Technologies of Landscape: From Reaping to Recycling" - by David E. Nye - Nature - 2000 - Page 227.

“I don't think that there are any limits to how excellent we could make life seem.”
Source: Everything Is Illuminated

Source: Take The Risk (2008), p. 58

Stephen Wolfram: Fundamental Theory of Physics, Life, and the Universe (Sep 15, 2020)

2009, Nobel Prize acceptance speech (December 2009)
Context: Let me make one final point about the use of force. Even as we make difficult decisions about going to war, we must also think clearly about how we fight it.