“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)
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Edward de Bono 33
Maltese physician 1933Related quotes

“The eyes see only what the mind is prepared to comprehend.”
Robertson Davies as quoted in The White Bedouin (2007) by George Potter, p. 241
Misattributed

“You can only see what you believe—nothing else is possible.”
Loving What Is: Four Questions That Can Change Your Life (2002)
On film and Eastman Kodak, Globe Asia Interview, Sep, 2015. http://www.inside-rge.com/Sukanto-Tanoto-Resource-King-GlobeAsia
2015

Ruminator Magazine interview with Susannah McNeely (August/September 2005).

The 11th Colin Cherry Memorial Lecture on Communication http://www.connectedfamily.com/frame4/cf0413seymour/recent_essays/cf0413_cherry_3.html (1998)

Source: Mystery and Manners: Occasional Prose