“Managers who don't know how to measure what they want settle for wanting what they can measure.”

— Russell L. Ackoff

For example, those who want a high quality of work life but don't know how to measure it, often settle for wanting a high standard of living because they can measure it.
Source: 2000s, A little book of f-laws: 13 common sins of management, 2006, p. 4, bold text cited in: Colin J. Neill, Phillip A. Laplante, Joanna F. DeFranco (2011) Antipatterns: Managing Software Organizations and People.

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Russell L. Ackoff 70

Scientist 1919–2009

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